We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 13 Apr 2012

The Road We’ve Travelled


A 17-minute online documentary released on online video platform YouTube by Barack Obama’s US presidential campaign sheds light on the important role the internet and social media will play in the upcoming election.

The documentary, titled The Road We’ve Travelled, details Obama’s tribulations and triumphs over the past four years. Viewers are able to connect the video to their Facebook page and can also donate to the Obama campaign through YouTube. This effort highlights how political campaigns can go beyond traditional television ads and utilise web platforms.

Mitt Romney’s campaign is using similar technology, where users can volunteer, donate and share content all through his YouTube Page.

Keep an eye out for more Stylus coverage of politics and social media coming up.

VIEW ALL Reports