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Consumer Lifestyle
Published: 26 Jan 2015

Microsoft HoloLens

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Microsoft HoloLens

Microsoft has unveiled HoloLens – an augmented-reality (AR) headset that projects "high-definition holograms" into the wearer's field of view.

The digital content received by the headset will be "as real as physical objects in the room", according to Microsoft. Users will be able to manipulate the content with a wave of the hand – opening up a range of possibilities, from immersive design to gaming.

The headset includes built-in surround sound and operates untethered to external devices. It was unveiled last week at an event introducing Microsoft's latest operating system, Windows 10, which launches in late 2015.

While smaller AR heads-up displays such as Google Glass have recently fallen out of favour, larger AR glasses are making an impact. They provide immersive content that doesn't completely obscure the wearer's vision, making for a more embodied and shareable experience.

For more on the convergence of physical and digital worlds, as well as the new engagement and retail opportunities created by AR and virtual-reality (VR) hardware, see our Post-Digital Macro Trend.

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