Hyperink: Blogs to Books
Bloggers now have the opportunity to turn their posts into e-books thanks to Hyperink – a recently launched publishing company in San Francisco seeking to bring the short and snappy style of blog writing to the literary world.
Hyperink was launched by Kevin Gao, a former business consultant for global management consultancy Mckinsey & Company. Hyperink is a start-up that approaches popular blog authors with the offer to pen their own title quickly and easily, using previous or new content. Tools such as schedules and access to professional journalists are part of the service.
Hyperink’s goals are to provide readers with a short 30- to 75-page novel on varied topics, resembling the format of a blog. Published titles include Harvard Law School Admissions, written by six current Harvard law students; and Dating More After 40, by Jerusha Stewart. These novels embody the simplistic essence of a blog – short pieces of writing that are attuned to what people really care about.
Companies like Hyperink give bloggers the chance to put their digital writing in a physical format. In a similar vein, online retail giant Amazon’s Kindle Singles balance the sweet spot between lengthy tomes and short magazines, providing readers with a manageable dose of content. For more on the changing ways in which we consume content, see our report The Long Read.