We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Media & Marketing

Dimensions of Trust: One Question London

On May 17, experts from sectors as diverse as advertising, healthcare, government and data science came together for the One Question 2017 event in London. Industry leaders came to discuss their views on one central question: "Can we really trust technology?" We highlight key communication strategy insights from the day.

Share:
Published:
30 May 2017
BY: Julia Errens
DOWNLOAD PDF
RELATED REPORTS
What Businesses Need to Know About Blockchain
What Businesses Need to Know About Blockchain 5 Key Blockchain Questions Answered Blockchain may be the tech world’s darling, but its ramifications for consumer-facing industries remain uncertain. We tackle the basics of blockchain, avoiding the hype to explore the benefits and pitfalls of adopting this seemingly revolutionary technology.
Consumer Lifestyle
Science & Technology
18 Jul 2018
Safeguarding Security
Safeguarding Security Safeguarding Security Artificial intelligence, biometrics and voice recognition technology are revolutionising how consumers stay safe online, in their homes and on the move. We show brands how to address security anxieties, and pinpoint the emerging products and services protecting consumers – both virtually and physically.
Consumer Lifestyle
Science & Technology
09 Jul 2018
Blockchain Summit 2018: The Future of Crypto
Blockchain Summit 2018: The Future of Crypto What is the Future of Crypto? Blockchain and cryptocurrencies are set to become an integral part of our lives – so brands need to prepare for a future shaped by these tech innovations. We bring you the most important developments from this year's Blockchain Summit (London, June 26-27).
Consumer Lifestyle
Science & Technology
05 Jul 2018
Cannes Lions 2018: Bridging Splintered Societies
Cannes Lions 2018: Bridging Splintered Societies Cannes 2018: Splintered Societies Talk of fractured communities, misrepresented consumer groups and the compromised flow of information dominated the Cannes Lions festival this year. The time has come to jettison assumptions, speak up and take action.
Consumer Lifestyle
Cannes Lions 2018
02 Jul 2018
Cryptocurrency’s Journey into Mainstream Culture
Cryptocurrency’s Journey into Mainstream Culture Cryptocurrency Moves Mainstream What is the real value of cryptocurrency and will its applications hurt or help the economy? Crypto experts answered this in a panel discussion led by US news website Quartz, UK consultancy Tech Nation and US education organisation General Assembly in London on June 5.
Consumer Lifestyle
Business & Industry News
11 Jun 2018
VIEW ALL Reports
Samsung’s Predictive Text Improves Depression Support
Samsung’s Predictive Text Improves Depression Support Samsung Improves Depression Support Samsung has partnered with global creative agency BBDO to develop a predictive text tool that helps users communicate with people suffering from depression.
Media & Marketing
Digital Culture
22 May 2018
Defining the Future of Travel: Skift Europe 2018
Defining the Future of Travel: Skift Europe 2018 Defining the Future of Travel Being provocative and proactive in pursuing a bright future for travel was the overall theme at Skift Europe 2018, held in Berlin this year (April 26). Speakers encouraged the audience to think outside the box with artificial intelligence, as well as incorporating tech into the DNA of travel and hospitality, and looking to other industries for inspiration.
Food, Beverage & Hospitality
Travel
08 May 2018
Blockchain Expo London 2018
Blockchain Expo London 2018 Blockchain Expo London 2018 Blockchain has moved from the fringes of cryptoanarchists and radical libertarians and is now being adopted by the mainstream. This year's Blockchain Expo (London, April 18-19) demonstrated that second-generation technology goes beyond transactions – enabling digital IDs, authenticating art, giving data ownership back to social media users and even tackling climate change and poverty. Stylus highlights the most important trends and players.
Consumer Lifestyle
Consumer Attitudes
25 Apr 2018
Chatbot for Cryptocurrency Beginners
Chatbot for Cryptocurrency Beginners Chatbot for Crypto Beginners A chatbot named Ben is enabling cryptocurrency beginners to understand and trade Bitcoin on their smartphone without needing any prior knowledge of the digital currency.
Consumer Lifestyle
Science & Technology
16 Apr 2018
Safeguarding Brands: Advertising Week Europe 2018
Safeguarding Brands: Advertising Week Europe 2018 Safeguarding Brands: Adweek Europe In the wake of Facebook's Cambridge Analytica data-sharing scandal, brand safety and consumer trust in the digital advertising distribution system continues to deteriorate. At Advertising Week Europe 2018 (March 19-22), ad executives came together to discuss how they will salvage relations with consumers.
Media & Marketing
Advertising & Branding
05 Apr 2018
Fast-Forward Finance
Fast-Forward Finance Fast-Forward Finance Mindful consumers are demanding more heart from the financial services sector, while artificial intelligence and blockchain innovations challenge the banking status quo. We show brands how to stay ahead in this new era of finance.
Consumer Lifestyle
Science & Technology
15 Jan 2018
GDPR Myth-Busting
GDPR Myth-Busting GDPR Myth-Busting The GDPR Forum in London aimed to demystify GDPR (General Data Protection Regulations), an act coming into force in the EU in May 2018. GDPR imposes new rules around the use of personal data, which includes the sort of consumer data collected and processed by businesses and start-ups.
Media & Marketing
Digital Culture
28 Nov 2017
BuzzFeed Offers Marketing for New Start-Ups
BuzzFeed Offers Marketing for New Start-Ups BuzzFeed's Marketing for Start-Ups BuzzFeed has announced Launch, a new initiative that will see the entertainment platform partner with start-ups to help promote their products across BuzzFeed properties. Start-ups can pitch their product via the Launch website, and BuzzFeed will choose one per quarter to push to its 650-million-strong audience.
Media & Marketing
Advertising & Branding
01 Nov 2017
Pedigree’s Face Filters Help Users Adopt Dogs
Pedigree’s Face Filters Help Users Adopt Dogs Pedigree’s Interactive Face Filters To mark National Adopt a Shelter Dog Month, Mars-owned dog food brand Pedigree has added functionality to its face filter by turning it into an adoption platform for dogs with an image recognition interface.
Media & Marketing
Advertising & Branding
16 Oct 2017
Capturing Cord-Cutters: Advertising Week New York 2017
Capturing Cord-Cutters: Advertising Week New York 2017 Capturing Cord-Cutters How can brands engage and entertain distracted audiences? Marketers at Advertising Week New York (September 25-29) advocated for immersive and long-form formats – from VR to brand-sponsored documentaries – and explored the potential of new platforms like smart speakers and driverless cars.
Media & Marketing
Advertising & Branding
12 Oct 2017
MailChimp Explains Marketing Automation
MailChimp Explains Marketing Automation MailChimp's Marketing Automation Email marketing service MailChimp has launched the Second Brain campaign to explain its automated marketing offers to potential clients.
Media & Marketing
Advertising & Branding
02 Oct 2017
Pop Culture Round-Up: Movie Marketing Focus
Pop Culture Round-Up: Movie Marketing Focus Pop Culture Round-Up: August Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Media & Entertainment
21 Sep 2017
Engaging Non-Urban Consumers
Engaging Non-Urban Consumers Engaging Non-Urban Consumers A new report from UK publisher Trinity Mirror and UK market research firm Ipsos Mori reveals that 49% of British consumers distrust brands and 69% distrust advertising. "Across our qualitative sample, the same complaint cropped up again and again: brands and advertising are perceived to be out of touch and too London-centric," the report states. "People still don't perceive their own lives to be represented in advertising."
Media & Marketing
Consumer Attitudes
11 Aug 2017
Vexed Generation: Fashioning Resistance
Vexed Generation: Fashioning Resistance Fashioning Resistance Political fashion brand Vexed Generation is making a comeback for Autumn/Winter 2018. The announcement follows the London brand’s inclusion at NY-based retailer Opening Ceremony and Byronesque’s collaborative #FashionPorn pop-up.
Fashion
Designers & Brands
19 Jul 2017
Surviving Marketing Fails
Surviving Marketing Fails Surviving Marketing Fails Social media has become a platform where companies face widespread criticism for controversial advertising, with pressure so intense that even big global brands such as Pepsi and McDonald’s have ended up apologising and withdrawing their campaigns. We look at what went wrong for them – and explore the best practices for avoiding a digital fallout which could hurt sales and damage a brand’s reputation.
Media & Marketing
Advertising & Branding
18 Jul 2017
Reaching Fragmented Audiences: Digital Marketing World Forum
Reaching Fragmented Audiences: Digital Marketing World Forum Reaching Fragmented Audiences At the Digital Marketing World Forum in London (June 19-20), marketers shared strategies that help their brands make the most of new digital opportunities.
Media & Marketing
Advertising & Branding
03 Jul 2017
Dove Launches In-House Video Production
Dove Launches In-House Video Production Dove's In-House Video Production Unilever skincare brand Dove is stepping up its commitment to body-positive narratives with Real Beauty Productions – a partnership with American TV producer and screenwriter Shonda Rhimes.
Media & Marketing
Advertising & Branding
14 Jun 2017
Gaining Millennial Trust: Millennials Marketing Conference
Gaining Millennial Trust: Millennials Marketing Conference Gaining Millennial Trust Australia's Millennials Marketing Conference, held in Melbourne on 25 May 2017, brought together some of the biggest players in the Australia and New Zealand media sphere to discuss millennial attitudes and the future of marketing.
Media & Marketing
Consumer Attitudes
31 May 2017
Reactive Beauty: Decoded London Summit, 2017
Reactive Beauty: Decoded London Summit, 2017 Decoded Beauty London Summit, 2017 Authenticity, experimentation and an open-door policy were heralded as key goals by leaders in beauty, technology and retail at the London Decoded Beauty Summit (May 17). Elsewhere, we explore how to achieve cult status, where digital drives expert selling, and why brands need to rethink the term ‘influencers’.  
Beauty
Insight & Innovation
26 May 2017
Rethinking Finance: Wired Money 2017
Rethinking Finance: Wired Money 2017 Rethinking Finance: Wired Money The Wired Money conference in London explored the future of the financial industry, including global financial risk, the impact of artificial intelligence and the influence of new insurance models.
Consumer Lifestyle
Consumer Attitudes
26 May 2017
AR Innovation: Media and Marketing
AR Innovation: Media and Marketing AR Innovation: Media and Marketing Augmented reality (AR) advertising is a growing trend, as consumers become more familiar with the technology via Snapchat filters and Pokemon Go. We highlight the latest AR media, marketing and advertising innovations.
Media & Marketing
Digital Culture
25 May 2017
Pop Culture Round-Up: April 2017
Pop Culture Round-Up: April 2017 Pop Culture Round-Up: April 2017 Our Pop Culture Round-Ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Arts & Pop Culture
23 May 2017
Clydesdale’s Beta Bank Shapes Fintech Future
Clydesdale’s Beta Bank Shapes Fintech Future Clydesdale Reinvents Retail Banking In a bid to futureproof against disruptive challenger brands, Scottish bank Clydesdale has opened a wow-factor hybrid space in London featuring an interactive fintech expo, a working innovation lab and a conventional bank branch. 
Retail
Store Concepts
19 May 2017
Axe Tackles Toxic Masculinity
Axe Tackles Toxic Masculinity Axe Tackles Toxic Masculinity US deodorant brand Axe continues its mission to reframe masculinity for a more diverse world (see The Art of Rebranding) with its new Is It OK for Guys To? campaign.
Media & Marketing
Advertising & Branding
18 May 2017
Aim: The Social Impact Financial App
Aim: The Social Impact Financial App Aim: Social Impact Financial App LA-based financial services start-up Aspiration has launched the Aim (Aspiration Impact Measurement) app, allowing Aspiration bank account holders to monitor their 'sustainability score'. 
Consumer Lifestyle
Consumer Attitudes
10 May 2017
D&AD Festival 2017: Forces for Good
D&AD Festival 2017: Forces for Good D&AD Festival 2017: Forces for Good Held last week in London (April 25-27), the 55th D&AD Awards and Festival once again highlighted outstanding work in design and advertising, with speakers focusing on using the industry's creativity to spark social change.
Media & Marketing
Advertising & Branding
05 May 2017
Female-Powered Financial Services
Female-Powered Financial Services Female-Powered Financial Services Two US-based financial start-ups are proposing a more female-friendly approach to banking. The initiatives join a wave of savvy enterprises rethinking products and services from a woman's perspective – see Power Girls for more.
Consumer Lifestyle
Consumer Attitudes
28 Apr 2017
Tribeca Immersive 2017: VR Highlights
Tribeca Immersive 2017: VR Highlights Tribeca Immersive: VR Highlights The second annual Tribeca Immersive Visual Arcade – part of New York's Tribeca Film Festival (April 19-30) – showcased innovative virtual reality (VR) experiences with a strong focus on social and political issues. With topics ranging from prison reform to homelessness and environmentalism, we select the 2017 highlights.
Media & Marketing
Media & Entertainment
27 Apr 2017
Mindful Luxury: Condé Nast Luxury Conference 2017
Mindful Luxury: Condé Nast Luxury Conference 2017 Mindful Luxury 'Mindful luxury' was the big talking point at this month's Condé Nast International Luxury Conference in Muscat, Oman. We analyse what it means and how it will open up new markets.
Consumer Lifestyle
Consumer Attitudes
21 Apr 2017
Marketing to LGBTQ Consumers
Marketing to LGBTQ Consumers Marketing to LGBTQ Consumers The LGBTQ community is estimated to consist of 450 million people globally, with 80 million in China alone. More people are identifying as LGBTQ and are demanding new ways to engage with brands. We explore the attitudes and drivers of this diverse segment of the global population, and identify key strategies marketers can use to approach them.
Media & Marketing
Advertising & Branding
11 Apr 2017
Rebuilding Consumer Trust: Advertising Week Europe 2017
Rebuilding Consumer Trust: Advertising Week Europe 2017 Rebuilding Consumer Trust Discussions at Advertising Week Europe 2017 revolved around re-establishing consumer trust. Native advertising, live video and interactive media channels emerged as key strategies for media and advertising professionals looking for the antidote to fake news.
Media & Marketing
Advertising & Branding
04 Apr 2017
Invisible Marketing
Invisible Marketing Invisible Marketing Over the next 12 months we’ll see an explosion of innovation in the marketing sector as nascent artificial intelligence (AI), virtual voice assistant and context-aware tech begins to mature. The world this innovation is creating is one where advertising and branding are increasingly invisible.
Media & Marketing
Digital Culture
07 Mar 2017
AI-First Engagement
AI-First Engagement AI-First Engagement Artificial intelligence and machine-learning innovation are creating a world where advertising and branding are increasingly invisible. Far from resisting this, brands should want to disappear: the more seamlessly you're integrating into consumers' everyday lives, the more effective you'll be at targeting their needs and anticipating their intentions.
Media & Marketing
Digital Culture
06 Mar 2017
Third Spaces: Targeting the Transitory
Third Spaces: Targeting the Transitory Targeting Third Spaces Increasing innovation in mobile, geolocation and digital out-of-home technology is enabling brands to target previously invisible consumer moments. Transient spaces – physical, virtual, and emotional – now offer huge opportunities for personalised, in-the-moment marketing.
Media & Marketing
Advertising & Branding
06 Mar 2017
Gap X Tango: Advanced AR Dressing Room Concept
Gap X Tango: Advanced AR Dressing Room Concept Gap X Google Tango AR Dressing Room Gap has piloted a soon-to-be-rolled-out, fully shoppable augmented reality (AR) app that lets shoppers try on clothes remotely, showing them in context and adjusting to the consumer’s size. 
Retail
Digital Commerce
20 Feb 2017
Edelman Trust Barometer 2017: The Era of Distrust
Edelman Trust Barometer 2017: The Era of Distrust The Era of Distrust Global PR firm Edelman Communications has released its 2017 Trust Barometer survey, revealing that among 33,000 individuals across 28 nations, trust in government, media, business and NGOs is at a universal all-time low.
Media & Marketing
Consumer Attitudes
20 Jan 2017
Cashless Transactions: Pay by Face
Cashless Transactions: Pay by Face Cashless Transactions: Pay by Face Japanese IT giant NEC Corporation is developing a biometric system that uses facial-recognition technology, rather than a PIN number, to verify payments.
Consumer Lifestyle
Science & Technology
04 Jan 2017
2017: Look Ahead - Consumer Lifestyle
2017: Look Ahead - Consumer Lifestyle 2017: Consumer Lifestyle Through our lifestyle lens, we've witnessed dramatic shifts this year in leisure formats (nightlife creeping into daytime), modes of rebellion (opting out) and relationships (the rise of independent singletons). These transformations are set to continue in 2017, steering alternative family dynamics, value systems and marks of status – a new 'better off' rooted in exploration and self-development, rather than the fitness focus we saw last year.

Next year we'll be zooming in on the new entrepreneurs and emerging technologies that are shaping new opportunities for brands. We'll also be adding richer insights and deeper layers to our infographics, drawing from a growing global network of experts and consumers.
Consumer Lifestyle
Insight & Innovation
21 Dec 2016
2017: Look Ahead - Product Design
2017: Look Ahead - Product Design 2017: Look Ahead - Product Design Having developed far beyond creating sleek-looking products, the recent shift in the scope of design accelerated in 2016. Products are improving everyday life, while innovations that turn waste into resources are making the world a cleaner place. Designers are increasingly proving to be inventive scientists, engineers and programmers.

In 2017, we’ll keep a close eye on the new possibilities that technological advancements will bring to the table. With mixed/virtual reality and 3D printing among the rapidly evolving tools available for production and storytelling, we look forward to seeing how they will be used by talented designers and imaginative brands in the year ahead. 
Product Design
Insight & Innovation
21 Dec 2016
Spotify’s Localised Data Insights
Spotify’s Localised Data Insights Spotify’s Localised Data Insights With the year coming to an end, Spotify has taken a deep dive into its 2016 user data and emerged with some examples of peculiar listening habits to delight local communities across 14 markets.
Media & Marketing
Advertising & Branding
07 Dec 2016
Taobao Buy+ Update: Interactive VR Payment System
Taobao Buy+ Update: Interactive VR Payment System Interactive VR Payments, China Chinese e-commerce giant Alibaba has devised a new virtual reality payment system. Shoppers wearing VR headsets can confirm transactions simply by nodding their head or holding a lingering gaze over a product icon. 
Retail
Digital Commerce
15 Nov 2016
L’Oreal Launches Audio Tutorials for Visually Impaired
L’Oreal Launches Audio Tutorials for Visually Impaired Audio Make-Up Tutorials by L’Oreal Created for its Maybelline brand, project Audio Make-Up by L’Oreal Brazil aims to give visually impaired women more independence via a series of audio tutorials (two-thirds of those suffering from visual impairment globally are women – WEH, 2016).
Retail
Advertising & Branding
09 Nov 2016
Human-Centred Tech Trends: The Tech Expo 2016
Human-Centred Tech Trends: The Tech Expo 2016 Human-Centred Tech Trends London's Tech Expo saw start-ups and industry analysts explore the future of immersive tech, smart surroundings, blockchain security solutions and consumer-centric finance.
Consumer Lifestyle
Science & Technology
07 Nov 2016
Plum: Chatbot Savings App
Plum: Chatbot Savings App Plum: Chatbot Savings App Plum, the first AI-powered Facebook chatbot, is a personal savings assistant that monitors users' daily spending and automatically sets money aside, simplifying the savings process.
Consumer Lifestyle
Science & Technology
24 Oct 2016
Spotify's Contextual Targeting
Spotify's Contextual Targeting Spotify's Contextual Targeting Music-streaming platform Spotify commands a wealth of usage data from its 100 million global listeners. Now, the company is ready to open up data from its community (75% of which access the ad-supported free version) for contextual targeting.
Media & Marketing
Advertising & Branding
05 May 2016
Healthcare Brands Target Millennials
Healthcare Brands Target Millennials Healthcare Brands Target Gen Y British healthcare company Bupa has launched an interactive video campaign with UK indie band The Futureheads to raise awareness of its new health assessments.
Media & Marketing
Advertising & Branding
21 Apr 2016
Ad Age Digital Conference 2016
Ad Age Digital Conference 2016 Ad Age Digital Conference 2016 At the 10th annual Ad Age Digital Conference in New York, speakers from brands including Spotify, Samsung, BuzzFeed and GE discussed new strategies for branded entertainment, marketing to culture over demographics, and the opportunities of consumer hyperadoption.
Media & Marketing
Advertising & Branding
19 Apr 2016
Smartphone Banking for Millennials
Smartphone Banking for Millennials Smartphone Banking for Millennials British start-up Mondo is launching a bank for the digital generation. Its accounts are accessed entirely by smartphone and come packed with features designed to appeal to millennials (aged 22 to 35).
Consumer Lifestyle
Science & Technology
24 Feb 2016
Millennial Men & Mobile Video
Millennial Men & Mobile Video Millennial Men & Mobile Video Millennial men spend more than two hours per week watching online videos (Nielsen, 2014) and 44% more time per month on YouTube than women (Digiday, 2015). Additionally, London-based ad tech firm Unruly has discovered that millennial men are far more likely to feel intense emotional reactions to video ads than any other demographic.
Media & Marketing
Advertising & Branding
19 Jan 2016
Virgin America Offers Spotify & New York Times
Virgin America Offers Spotify & New York Times Virgin America Offers Spotify & NYT US airline Virgin America has teamed up with music-streaming service Spotify and news site the New York Times to offer free access to in-flight music and breaking news while in the air. 
Food, Beverage & Hospitality
Hospitality & Service
07 Dec 2015
Disrupting Retail: Wired Retail ‘15
Disrupting Retail: Wired Retail ‘15 Disrupting Retail: Wired Retail ‘15 Held in London, Wired Retail 2015 united leading technologists, entrepreneurs and creatives in the search for disruptive, agile technologies able to keep brands ahead of the curve. Key themes included the role of emotion in retail, the evolution of social commerce, nurturing in-house expertise and welcoming the post-digital retail landscape.
Retail
Digital Commerce
27 Nov 2015
Marketing Imperfection
Marketing Imperfection Marketing Imperfection A new wave of art, tech, fashion and entertainment is telling us that consumers are done with the unattainable ideals of traditional marketing. Being ‘in the moment’, vulnerable, fallible, raw and real are the values that count for any brand looking to engage the post-aspirational customer.
Media & Marketing
Insight & Innovation
18 Sep 2015
Content Meets Commerce: Starbucks x NY Times Loyalty Scheme
Content Meets Commerce: Starbucks x NY Times Loyalty Scheme New Loyalty: Starbucks x NY Times Affirming the ongoing trend for marriages of content and commerce, American coffee-shop giant Starbucks has announced a mobile-first digital news and rewards partnership with global media company the New York Times (NYT).
Retail
Digital Commerce
29 Jul 2015
Redefining Consumer Loyalty for Digital Natives
Redefining Consumer Loyalty for Digital Natives Redefining Consumer Loyalty Amid a landscape of comparison websites, discount forums, 'showrooming' and a largely brand-promiscuous mindset, loyalty is ready for a revamp. We track the best new programmes attuned to digital natives including mobile-first, pick-and-mix personalisation and social media-oriented tactics.
Retail
Digital Commerce
25 Jun 2015
Sonic Brand Identities: The New Sound of Retail
Sonic Brand Identities: The New Sound of Retail Sonic Branding In the digital era, a compelling visual identity is no longer enough; brands must be both seen and heard to spur engagement, especially among music-obsessed millennials. From branded playlists and geo-sonic apps, to bespoke store soundscapes and composing catwalk hype, we trace the key strategies.
Retail
Advertising & Branding
18 Jun 2015
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS