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Media & Marketing
Published: 9 Jul 2012

Absolut Inspire

Extra

Vodka brand Absolut’s new campaign Absolut Inspire is inviting anyone with a smartphone to explore their creativity in an augmented world – not unlike its creative campaign Absolut Blank (launched in July 2011).

The app allows artists to create their own street art on any wall of their choice through Google Street View. They will be able to share their work with friends via social media platforms such as Facebook and Twitter.

Highlighting Stylus’ Altering Perceptions macroview, the initiative by Absolut touches on the idea of tagging or owning augmented reality spaces and seeing the world differently through a different lense – provided by a brand.

absolut.com/blank

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