We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.

Stylus is unique in its focus on six core platforms of research: Luxury Perspectives, Digital Worlds, Sustainable Futures, Fast Consumption, Wraparound Wellness and Diversity Outlook. Together, they provide a cross-industry viewpoint that is vital to today's most innovative businesses, offering our alternative perspective on these established subjects.


Experience • Knowledge • Exceptional • Hyper-Personalisation • Scarcity
Brands now need to accept that a subtler attitude is emerging – toning down is the new 'bigging up'.
Hayley Ard, Head of Consumer Lifestyle, Stylus
Unpredictability and idiosyncrasy matters, because picking from a menu of options will always feel like a mass-market construct.
Michelle Du Prat, Co-Founder & Director, Household Design
Luxury loses its shine if it’s been made at someone else’s expense.
Tamsin Blanchard, Fashion Writer & Author, Green Is the New Black
Luxury Perspectives
Innovation Platform
Luxury was synonymous with tradition, quality craftsmanship and bespoke service. A trend for premiumisation among consumer goods saw the concept of luxury extended to everyday items. As quality products became available at lower prices, luxury houses sought ways to redefine what exclusivity means in this new age.
A wave of self-made HNWIs are creating a new definition of luxury based on knowledge and experience. Labels mean less as consumers seek personalised products that align with their values. Despite a slow uptake, many traditional luxury brands are now at the forefront of digital experiences, creating cohesive experiences that sync on- and offline worlds.
Resource scarcity creates fresh luxury product categories, as materials and ingredients become out of reach in mainstream markets. The desire for customisation spurs developments in artificial intelligence and DNA-matching for completely bespoke products and lifestyles. In a digital data-rich world, anonymity is the ultimate exclusivity and a growing desire among the ultra-wealthy.