We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Published: 25 May 2011

Coca-Cola’s Give it Back Rack

Extra

Soft drink giant Coca-Cola has launched a new green initiative called the Give it Back Rack – a point-of-purchase (pop) shelving display made from recycled Coke packaging. Retailers are encouraged to send it back when it comes to the end of its life, allowing Coca-Cola to recycle it again. 

The unit itself is a move away from the company’s traditional metal and plastic pop displays and explores a new rough, unfinished aesthetic. It says the corrugated cardboard design is "the first in a family of recyclable displays from Coca-Cola, including a rack made entirely of recycled PET plastic".

coca-cola.com

related reports
More
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS