Ace Hotel and Virgin America airlines have both teamed up with Google to allow their customers to trial the new Chromebook laptop.
Chromebooks will be included in each guestroom at the Ace Hotel in New York from now until September. Guests will be able to take it anywhere during their stay, although if it is taken on check-out, a charge of $499 will be added to the bill. Likewise, passengers on Virgin America flights to San Francisco will be able to trial the Chromebook for free between now and September.
The Cloud-based machine requires an internet connection for almost all of its applications, and passengers who test it will also receive free in-flight Wi-Fi. Both Ace and Virgin are using this electronic and lifestyle tie-up to promote themselves as being particularly tech-savvy. Similar collaborations have previously occurred with Apple and Australian airline Jetstar, and hotel chain, InterContinental. Read in-flight tie ups for more information.
Whether Google's Chromebook has the ability to rival the Apple's youth-savvy marketing campaigns remains to be seen but it appears that Google is looking to directly compete for a share of the market.