Wraparound Wellness 2017/18 Wraparound Wellness 2017/18 Wraparound Wellness explores the fast-growing wellbeing sector as it shifts from aspirational pastime to everyday consumer mindset. We examine the new holistic strategies that blend health and leisure, alongside emerging products and services that appeal to mindful consumers seeking to optimise their bodies and their lifestyle.
06 Jul 2017
Outgoing Overachievers Outgoing Overachievers Goal-oriented and influential, outgoing overachievers are striving for success and relishing opportunities to prove their worth. We examine this group's evolving attitudes and reveal the brand tactics and products capturing their attention – from recommendation-sharing apps and motivational squads, to tools that gamify networking.
08 Aug 2016
Challenger Smartwatch: Ticwatch 2 Challenger Smartwatch: Ticwatch 2 Chinese artificial intelligence and smartwatch company Mobvoi has launched a Kickstarter campaign for the Ticwatch 2 – an international, English-language update of its popular smartwatch.
04 Aug 2016
Millennial Fitness Update: Tech Tones Up Millennial Fitness Update Our update to Millennial Fitness: Party People explores the latest technologies, formats and spaces shaking up the millennial fitness market, from AI personal trainers and bus gyms, to group cycle classes that play into a pack mentality.
01 Aug 2016
Athleisure Impact Athleisure Impact Huge future growth is still predicted in active and athleisure wear, and the opportunity is there for retailers and brands to reap the benefits. As the major industry players reveal a female focus for the next five years, we explore how this emphasis on women is shaping up alongside other key sales drivers.
18 Jul 2016
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Vi: AI Personal Trainer Vi: AI Personal Trainer Vi, an artificially intelligent personal training device from New York-based wearable tech company LifeBeam, uses a neckband and biosensing earphones to tailor fitness plans to the user, as well as offering real-time coaching via voice commands.
AI & Robotics
06 Jun 2016
Modern-Day Explorers Modern-Day Explorers Deeply passionate about discovering the world, modern-day explorers are prioritising the call of the wild and new experiences. We identify leading-edge strategies to reach this freedom-focused consumer group.
23 May 2016
Wellbeing Warriors Wellbeing Warriors Consumers' continuing pursuit of wellbeing is taking a new turn, as they seek to create wellness cocoons that can protect them from threats to their health, environment and emotional state – wherever they are.
The Business of Wellbeing
06 May 2016
Wandering Wellness Wandering Wellness From ‘floga’ and forest bathing to in-terminal gyms and sensory deprivation, travel and hospitality operators are baking wellbeing into the very fabric of their services, enabling individuals to maintain their wellness goals on the go.
Travel & Hospitality
Hospitality & Service
06 May 2016
Wraparound Wellness Scenario Wraparound Wellness Scenario How will today's innovations evolve to shape future lifestyles? In our Wraparound Wellness update, we draw on our previous health and wellness reporting, along with our demographic coverage, to highlight the trends and opportunities that will emerge in this market over the next 15 years.
25 Apr 2016
Calories for Clothes: H&M Poland Targets Young Urbanites H&M Poland: Calories for Clothes Plugging into the annual January fitness frenzy (with a view to forging stronger connections with a young urban audience), H&M Poland hosted a pop-up in Warsaw where consumers swapped calories burnt for pieces from its new sportswear collection (January 23-24 2016).
Advertising & Branding
29 Jan 2016
CES 2016: Personal Electronics CES 2016: Personal Electronics Health tech received a major boost at this year's event, as manufacturers unveiled a slew of snackable wellness solutions and advanced trackers that keep the whole body under surveillance.
International CES 2016
20 Jan 2016
Matchmaking App Promotes Good Habits Matchmaking App for Good Habits California-based start-up Partners In Grind has launched an app that helps users develop positive habits by matching them with a like-minded person, so they can motivate each other to change.
14 Jan 2016
Marketing Wellness Marketing Wellness Health and wellness is an exploding category as consumers increase spending on healthy items. At the same time, however, nearly two billion adults worldwide were classified as overweight in 2014. We look at opportunities for brands to join the health and wellness conversation, and how they can make a positive impact.
Media & Marketing
Advertising & Branding
06 Nov 2015
Rhythm of Life: Brands in Tempo Rhythm of Life: Brands in Tempo Cutting-edge technology and science are helping us to tune into – and manage – our natural rhythms. We explore how brands can work with consumers' cycles and tempo to upgrade products and services.
27 Jul 2015
Athleisure Engagement Strategies Athleisure Engagement Strategies For brands prepared to invest in smart engagement strategies, the rise and rise of athleisure presents a key opportunity to exploit a new obsession. From spaces for holistic fitness to empowering teens and women, we spotlight the tactics triumphing on physical, digital and social platforms.
15 Apr 2015