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Product Design
Published: 14 Nov 2017

Oak Packaging Ages Alcohol in the Bottle

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Brum

Designed for distilled alcoholic spirits such as rum and whiskey, Brum is a packaging concept that incorporates oak timber into the bottle, allowing the maturation process to continue at home. 

Brum was conceived by Bram van Oostenbruggen, a Dutch designer and recent graduate of the Design Academy Eindhoven. Inspired by his experience of distilling spirits as a hobby, van Oostenbruggen sought to invent an alternative for storing and ageing alcohol that encourages the drinker to form a deeper appreciation of the maturation process. 

Brum’s design features a cut-glass bottle that’s attached to a panel of oak timber and secured with a silicone seal to prevent leakages. The inclusion of oak timber in the packaging allows the spirit to continue maturing after it has been transferred into its individual bottle, just as it would in an oak barrel.

The use of Brum packaging also speeds up the ageing process. With smaller batches, the alcohol comes into closer and more consistent contact with the oak timber. In just a few months, the spirit contained within is able to reach a level of maturation usually achieved after several years.

Alcohol stored in Brum packaging continues to mellow even after the bottle has been opened and while it is consumed. As a result, the drinker is able to experience the influence of the oak on the spirit’s colour, flavour and aroma – a process usually concealed within the distiller’s cellar. 

Read Packaging Futures and Luxury Packaging Trends: Luxe Pack Monaco 2017 for more brands using inventive packaging to enhance product.

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