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Fashion

Advanced Aesthetics

The reality of being 50+ in 2016 is one of post-punk attitudes, active lifestyles and an undiluted thirst for sub-cultural influences. Young at heart, and accounting for 70% of total household wealth, many brands are underserving or even ignoring this most lucrative – and growing – fashion demographic. 

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Stylus is an innovation research and advisory firm. We help businesses process the world's consumer lifestyle, product and engagement insights, stimulating innovation and growth.
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We research global consumer lifestyles, products and ways of engagement.
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Published:
18 Jul 2016
BY: Emily Gordon-Smith
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