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Consumer Attitudes

Advanced Aesthetics

The reality of being 50+ in 2016 is one of post-punk attitudes, active lifestyles and an undiluted thirst for sub-cultural influences. Young at heart, and accounting for 70% of total household wealth, many brands are underserving or even ignoring this most lucrative – and growing – fashion demographic. 

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18 Jul 2016
BY: Emily Gordon-Smith
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