Dutch electronics brand Philips’ new DesignLine television is the answer to consumers’ desire for beautifully designed technology that fits seamlessly into daily life – an idea highlighted in our Composed Autumn/Winter 2014-15 Industry Trend. Launched last week, the TV screen and stand are made from a single sheet of glass.
The high-definition LED TV is aimed at an “interiors-focused consumer” who doesn’t want technology to detract from their home décor, and is intended to be leant against a wall (although it can also be fixed to the wall). The frameless display becomes black when turned off, but a specially screen-printed gradient fades to clear glass, making it almost appear as if the screen is floating.
The television features Philips’ Ambilight technology, which casts coloured light onto the wall around the screen, dependent on what’s being watched, for a more immersive experience. Available in 46” and 55” models, the DesignLine TV is expected to go on sale in Europe this summer.
Brands are utilising transparent materials to create objects that seem to disappear into their surroundings. For more on this subject, see the Stylus report Transparent Futures and the Transformative Layers Rationale from the Stylus Materials Focus 2014.