Swiss manufacturer Zenum Technologies has created Breve, a mobile phone that erases its content within 24 hours to help online communications become more ephemeral.
The phone was created in response to increasing anxiety around the permanence of information shared on the internet. Reframing mobile content as fleeting and temporary enables users to be more impulsive in what and how they communicate online, and to embrace content that is imperfect and candid.
Users can choose whether images, messages or call histories self-destruct, and can customise the number of seconds, minutes or hours (within a 24-hour period) that they wish their content to exist. The user can be ‘full ephemeral’ – opting for all content to be deleted, or ‘half ephemeral’ – allowing some to remain, including contacts, agendas, alarms and maps. Breve can also access their social media accounts and is able to automatically delete images or posts shared online.
Further, the user is able to configure their Breve mobile device to create multiple ‘personas’, with different settings saved according to the user’s specific schedule and geographic location.
Breve is also aimed at commercial clients. Zenum Technologies suggests that by embracing ephemerality, brands can create a sense of exclusivity and timeliness – such as by sharing temporary coupons or discounts that inspire a feverish call to action among consumers.
Read Mindful Automation and Digital Disruption: Wired Live 2017 for more on brands using digital innovation to respond to shifting social and experiential landscapes. For more on integrated technologies that increase user focus and encourage wellbeing, see Circuit.