Welsh start-up Eto Wine has developed a decanter that keeps wine fresh for up to 12 days.
The stylish 750ml vessel uses a patented sealing system that creates an airtight cover over the surface of the wine, halting the oxidation process and subsequently maintaining freshness and taste. To activate the seal, users push down on the neck of the decanter, which automatically triggers the sealing action. The wine can be released by tilting the bottle, which releases the valve.
The project is being funded through a Kickstarter campaign, which has already surpassed its target of £55,000 ($70,000), raising nearly £160,000 ($204,000) at the time of publishing. Funding ends in July 2017.
According to London-based wine retailer Laithwaites, the average Brit throws away an estimated two glasses of wine a week – that's 624 million bottles a year (April, 2017). "It was my urge to solve the problem through design, coupled with my love of wine, that first prompted me to create Eto," chief designer Tom Cotton told British wine publication Decanter. "I wanted to give people the freedom to enjoy quality wine without being confined to 750ml, and the designer in me wanted it to look stylish, too."
For more on new wine formats, see Millennial-Friendly Wine In a Can and Letterbox-Friendly Wine Packaging. To find out how wine-consuming behaviour is changing, see Asia's Millennial Alcohol Consumers and Reframing Wine. For wider shifts, see Alcohol Trends 2016/17 and Alcohol Packaging Trends 2016.