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Food, Beverage & Hospitality
Published: 9 Oct 2017

Co-Working for Creative Bartenders


A new 'alcohol ideation' space has opened in East London this month that's aimed at the bartending and drinks development community.

Crucible, the brainchild of Stuart Bale – former head bartender at award-winning London cocktail bar 69 Colebrook Row – acts as an alcohol laboratory, with equipment including a centrifuge, vacuum packing machines, a rotary evaporator, a water bath and a dehydrator.

The space also includes a co-working area with hot desks, a stocked bar (supplied free of charge by beverage brands keen to tap into influencer consumer groups) and a photo booth for users to showcase their creations.

Membership costs between £69-£135 ($92-$181) per month and is not exclusive to those working solely with alcohol. Current members include a hand soap brand and an executive development chef from high-end UK restaurant chain the Gordon Ramsay Group.

Bale hopes that the co-working concept will encourage individuals to share ideas, bringing collaboration to an industry that often keeps recipes a close-guarded secret.

For more on how the food and beverage industry is embracing the co-working revolution, see Tomorrow's Wandering Workers, part of our latest Industry Trend The Work/Life Revolution.

See also Alcohol's Healthy Future and Alcohol Trends 2017: Imbibe Live for the latest creative alcohol innovations.

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