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Food, Beverage & Hospitality
Published: 25 Apr 2017

Selfridges Pop-Up: A Home For All

Selfridges 'A Home For All'

Luxury British department store Selfridges has collaborated with UK craft collective The New Craftsmen on an in-store pop-up dedicated to the ever-changing notion of what it means to be 'at home'.

Situated in the basement of its London Oxford Street store, A Home For All offers a haven of calm away from bustling city life. Participants can enjoy simple activities such as potato peeling, spice grinding and bread making with British chef and anthropologist Suzy Webb, as well as fabric dyeing and loom weaving with experts from the Bristol Weaving Mill.

Visitors are asked to switch off all mobile phones and electronic devices to step out of their 'digital bubbles' and immerse themselves in the back-to-basics experience.

The campaign was created to explore how different people view the notion of 'home' at a time when millions across the world are being affected by displacement, spiralling house prices and homelessness. A Home For All will be open until June 9 2017. Classes can be booked through Selfridges' website.

For more on the current trend of seeking the joys of staying in, read Here Come the Homebodies. For more on the idea of the kitchen as a sanctuary from fast-paced modern living, see Transformational Cooking, part of our latest Industry Trend Kitchen of the Future.

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