Californian food delivery start-up Thistle has launched an organic baby food ingredient delivery and recipe service designed for time-starved parents.
Available on a weekly subscription basis, each Thistle Baby box includes three pre-portioned and prepared packets of flash-frozen fruits and vegetables, herbs, spices and superfoods such as chia seeds. Each of the three bags comes with a suitable puree recipe and can be steamed, blended and served within 15 minutes.
Recipes include Heart Beet (beets, watermelon, radish and chia seeds), Keep Calm & Curry On (butternut squash, rainbow carrots, gala apples and curry) and Little Green Machine (broccoli, asparagus, green beans, Bartlett pears and tarragon). Each recipe is designed to develop the baby's palate and introduce high levels of nutrients to their diet.
Boxes come packed with enough ingredients for breakfast, lunch and dinner for seven days and each box costs $45, working out at $2 per meal.
For more on how time-crunched and desk-bound consumers are looking for convenient and time-saving meal solutions, read our Post Kitchen Lifestyle report, part of our Kitchen of the Future Industry Trend.