Canadian company Deciem has launched a new beauty product under its brand Fountain, promising maximum hydration for the skin through an ingestible hyaluronic acid solution called the Hyaluronic Molecule.
Fountain launched its first product The Beauty Molecule earlier this summer, and it’s now widely stocked at UK pharmacy Boots. The Beauty Molecule works on the same principle as the latest product and offered the first water-soluble version of the anti-oxidant resveratrol (usually found in red wine, peanuts and chocolate) on the market. Hyaluronic acid – the focal ingredient in Fountain’s upcoming Hyaluronic Molecule – is a buzzword in the beauty industry right now. Hugely hydrating, it occurs naturally in the body to keep skin and joints hydrated and supple. Our natural supply of hyaluronic acid begins to dwindle as we age. As a result, it’s become a key ingredient in modern anti-ageing treatments.
Founder Brandon Truaxe has based his drinkable formulas on the fact that there is no evidence to prove these beautifying ingredients can be absorbed through the skin – suggesting the need to ingest them, rather than apply them topically in the form of a cream or serum. As hyaluronic acid is very difficult for the body to break down naturally, Fountain’s solution contains a high level of the ingredient that has been pre-dissolved, so that it’s immediately ready for the body to absorb.