We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics view all
reports		 events
calendar		 blog about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Consumer Lifestyle

The Purpose Economy

Aaron Hurst, founder of the Taproot Foundation and author of new book The Purpose Economy, tells Stylus about the growing importance of purpose – especially to millennials – and exciting opportunities for brands to engage consumer-creators.

Share:
Published:
2 Jun 2014
BY: Hayley Ard
DOWNLOAD PDF
RELATED REPORTS
Purpose in the Workplace: Employee Views
Purpose in the Workplace: Employee Views Purpose in the Workplace A study from global job networking site LinkedIn and US employment agency Imperative has found that US workers who feel a sense of purpose in their jobs have higher profits, better job satisfaction and higher rates of success. 
Consumer Lifestyle
Consumer Attitudes
15 Aug 2016
Idea Pioneers: YOTM 2016
Idea Pioneers: YOTM 2016 Idea Pioneers: YOTM 2016 The Year of the Monkey conference in Munich presented fresh approaches to digital innovation, based on the Purpose Economy, precision medicine and the neuroscience of disruption.
Consumer Lifestyle
Science & Technology
04 May 2016
New Collectives
New Collectives New Collectives As consumers prioritise more fluid ways of living, new collectives that promote human connection and serendipitous encounters are coming to the fore – from hacker houses and co-living communities, to collective retreats and co-creation platforms.
Consumer Lifestyle
Consumer Attitudes
11 Jan 2016
JellyChip: Social Network for Good
JellyChip: Social Network for Good JellyChip: Social Network for Good JellyChip – a Melbourne-based online social network that allows users to connect, chat and contribute to charitable causes – was launched last month.
Consumer Lifestyle
Science & Technology
21 Sep 2015
PersonalHeroes: Rewarding Good Deeds
PersonalHeroes: Rewarding Good Deeds PersonalHeroes: Rewarding Good California-based start-up PersonalHeroes has developed an app that measures acts of kindness and the positive impact a company or person has on the world.
Consumer Lifestyle
Science & Technology
05 Aug 2015
VIEW ALL Reports
Cannes Lions 2015: Connecting With Millennials
Cannes Lions 2015: Connecting With Millennials Cannes Lions 15: Millennials Millennials continue to obsess the advertising and marketing sectors, although their interests are changing as they start families and work harder.
Consumer Lifestyle
Cannes Lions 2015
10 Jul 2015
LA Retail: Summer Openings, 2015
LA Retail: Summer Openings, 2015 LA Retail: Summer Openings, 2015 Niche retailing is flourishing in LA this summer as the city welcomes two independent boutiques-cum-galleries, and several boutiques focused on European brands. Abbott Kinney Boulevard in LA's Venice Beach district remains a magnet for new openings, with the nearby Lincoln Boulevard in Santa Monica emerging as a retail hotspot.
Retail
Store Concepts
03 Jul 2015
Urban Transport Revs Up
Urban Transport Revs Up Urban Transport Revs Up Flexible transport services – from car-sharing schemes that provide "spontaneity on wheels", to pop-up bus routes and next-gen "rideables" – are the future of urban mobility.
Consumer Lifestyle
Transport
26 Jan 2015
Audi Launches Car-Sharing Project
Audi Launches Car-Sharing Project Audi Launches Car-Sharing Project German carmaker Audi has partnered with Swedish-German design firm Kram/Weisshaar to develop a "micro-sharing" initiative for drivers in Stockholm, Sweden.
Consumer Lifestyle
Transport
17 Nov 2014
Millennials: Optimistic & Ambitious
Millennials: Optimistic & Ambitious Millennials: Optimistic & Ambitious Millennials around the world are optimistic, ambitious tech enthusiasts, according to the results of a global survey released last week from Spanish communications giant Telefonica.
Consumer Lifestyle
Demographics
24 Oct 2014
Kindly: Compassionate App
Kindly: Compassionate App Kindly: Compassionate App A new app gives people in need of advice or consolation a chance to have short, anonymous conversations with compassionate listeners.
Consumer Lifestyle
Science & Technology
20 Aug 2014
Cannes Lions 2014: Takeaways & Key Quotes
Cannes Lions 2014: Takeaways & Key Quotes Cannes Lions 14: Key Takeaways The 61st Cannes Lions International Festival of Creativity was one of the most celeb-packed yet – Kanye West, Bono and Courtney Love all made an appearance. Beyond the stars, though, the week was full of insights into marketing creativity, the business of advertising, future strategies for consumer engagement, and how brands can make a more positive impact on the world.
Media & Marketing
Cannes Lions 2014
04 Jul 2014
Reimagining Cities: Sharing Apps
Reimagining Cities: Sharing Apps Reimagining Cities: Sharing Apps Peerby is a new local-lending app that enables users to share everyday household items – such as a tent or tennis racket – in an attempt to create "sharing cities". The app, developed by a Dutch start-up of the same name, won the $5,000 award for best urban app at the 2014 New Cities Summit held last month in Texas, US.
Consumer Lifestyle
Community & Education
30 Jun 2014
Future Lifestyles: London Technology Week 2014
Future Lifestyles: London Technology Week 2014 Future Lifestyles London's inaugural Technology Week revealed fresh insights into future consumer lifestyles, covering how people will consume mobile content, question values in the workplace and, ultimately, reshape economies.
Consumer Lifestyle
Consumer Attitudes
27 Jun 2014
Brands: Social Purpose?
Brands: Social Purpose? Brands: Social Purpose? Tom LaForge, global director of human and cultural insights at Coca-Cola, urged brands to consider their social impact at last month's Big Rethink conference in London, run by UK-based media firm The Economist Group.
Consumer Lifestyle
Business & Industry
28 Apr 2014
Outrospective Thinking
Outrospective Thinking Outrospective Thinking Outrospective thinking – the act of considering the motivations, needs and problems of individuals and communities beyond oneself – is spurring consumers to bring about positive social change. 
Trend Reports
Redefine
31 May 2013
US Big City Cycling
US Big City Cycling US Big City Cycling Bike-share schemes are springing up in cities across the US, driving growth throughout the urban metropolis. With a high-profile project set to launch in New York next year, Stylus investigates the ‘bikenomics’ phenomena.
Consumer Lifestyle
Global Markets
08 Oct 2012
Picnic: The Meaning of Value
Picnic: The Meaning of Value Meaning of Value The theme for this year’s Picnic conference invited speakers and delegates to participate in discussions about ‘New Ownership’ and what the democratisation of everything means for those at the top. Underpinning the debate is how connected technologies have become a personal enabler and tool of empowerment for creating a shift in consumer power from top down to bottom up. 
Consumer Lifestyle
Picnic
28 Sep 2012
Sharing Society
Sharing Society Sharing Society In recent years, the world has seen a profound shift in consumer consciousness – one in which access to goods and services is becoming more important than ownership. As a result, people are increasingly choosing to borrow or share products rather than purchase them outright. Stylus explores the rise of this phenomenon and its future implications for businesses of all kinds.
Consumer Lifestyle
Consumer Attitudes
13 Aug 2012
Makeshift Society: Networking Collective
Makeshift Society: Networking Collective Makeshift Society Makeshift Society – a San Francisco-based networking collective for creative professionals – is now accepting applications. Describing itself as a “clubhouse for creatives”, the group encourages members to “make, learn, teach and think”.
Consumer Lifestyle
Community & Education
08 Aug 2012
Games for Change
Games for Change Games for Change As the idea that gaming is an effective educational tool becomes more widely accepted, academics and developers are exploring how else games can be used to improve lives. At the ninth annual Games for Change Festival in New York City, experts discussed the urgent need for social impact games with a wider humanitarian purpose.
Media & Marketing
Digital Culture
28 Jun 2012
Life: The New Edit
Life: The New Edit Life: The New Edit Pare back, prioritise values. The New Edit focuses on living with less in a more realistic world. 
Consumer Lifestyle
Balanced Values
12 Mar 2012
Energetic Society
Energetic Society Energetic Society Creating a productive society is essential for a sustainable future, by having collaborative infrastructures and technology that assist people in sharing resources. From built environments that may also provide energy and food to pro-social brands and businesses, Stylus highlights the discussion points around the forming of an Energetic Society.
Consumer Lifestyle
PICNIC 2011: Urban Futures
29 Sep 2011
Brands That Do Good
Brands That Do Good Brands That Do Good Re-branded as the Festival of Creativity, the Cannes Lions event (19-25 June) in the south of France showcases and awards the best of the advertising industry. It also highlights some of the industry’s current challenges – namely a paradigm shift in the way in which consumers interact with brands, fuelled by the internet, social media and tech developments.
Media & Marketing
Cannes Lions Festival of Creativity
05 Jul 2011
A Good Week
A Good Week A Good Week London-based social innovation agency A Very Good Company is holding a week-long global celebration of all things good.
Consumer Lifestyle
Consumer Attitudes
15 Jun 2011
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS