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The Brief
Published: 5 Aug 2015

PersonalHeroes: Rewarding Good Deeds

Extra
PersonalHeroes

California-based start-up PersonalHeroes has developed an app that measures acts of kindness and the positive impact a company or person has on the world.

The app, also called PersonalHeroes, was launched in beta in July 2015 and lets users tag, reward and rate the good deeds of others, creating a network of everyday heroes. As well as acknowledging someone with digital kudos, a user can also give their hero real-life rewards such as flowers or tickets for an event.

"We are forming a company that measures good by creating the first currency of kindness," says founder Stephanie Knopel. PersonalHeroes allows teams to measure kindness in the workplace and publicly shows a brand's altruistic action. Individual consumers can export a "kindness score" from the mobile app to other peer-to-peer platforms of the sharing economy, showing their reputation based on real-life interactions.

The app could prove popular with millennials (aged 21 to 34), who consider themselves pro-social and believe they can change the world. ZenithOptimedia research has shown the importance of helping this tech-empowered generation to live more fulfilled lives, as they seek out "meaningful experiences" rather than material goods and are attracted to brands with purpose.

For more insights on how brands can connect with these socially conscious consumers, see our reporting from Cannes Lions 2015 and Brands Behaving Authentically: Pioneering Perspectives.

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