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The Gen Alpha Moment

Today's children are dynamic, creative and inclusive. They're rejecting problematic playthings, narratives and clothing in favour of those that foster a more diverse and inclusive future for this exciting cohort. Building on our Gen Alpha: Raising the Superkids report, we take a deep dive into the leisure goods that are shaping a generation.

PANTONE®TPX
COATED
RAL
RGB
HEX
NCS