Shake Shack Offers Rentable Food Trucks
Extending its reach beyond its physical sites, US fast food chain Shake Shack is now enabling customers to rent branded food trucks to use at their own parties and events.
Customers who rent a Shack Truck will be able to make use of a fully-stocked mobile vehicle, which is manned by experienced Shake Shack staff. They will also have the opportunity to customise and tweak the menu according to personal taste. For example, chicken fans can choose to exclusively serve Chick'n Shack burgers on their menus instead of regular ones.
The service, which is currently available in New York, Connecticut, New Jersey and Atlanta, ranges in cost depending on how long the event runs and how many guests need to be fed.
This is a smart way for a fast-casual food brand to cash in on the events market, reaching both corporate and individual client bases. In particular, this will appeal to modern-day wedding couples who favour unusual and quirky food offers at their celebrations. Read Reframing Weddings for more on this opportunity.
Furthermore, this kind of service will be well-received by adaptable workplaces and employers that promote a more flexible style of workplace dining. See Post-Kitchen Lifestyles and Tomorrow's Wandering Workers for more on mobile culinary consumption.