Vehicle design students have been recognised for their next-gen mobility concepts at the Move Award 2016, held at Milan Design Week this month.
The competition challenged entrants to consider what the car of 2050 might look like and how it might address changing mobility demands. Winners received an internship in the design department of one of the supporting brands, including leading manufacturers Volvo, BMW, Volkswagen and Mercedes-Benz. The winning concepts were:
- Gen Z Journeys: Polish designer Filip Król explored the attitudes of Gen Z (aged seven to 21) to envision what these consumers might desire in a future car. He discovered this demographic is particularly tech-savvy and pragmatic, and expresses concern over social and environmental issues (see Gen Z Wants to Change the World and Gen Z: Tech Titans for more).
One of Król's resulting designs is an energy-efficient electric vehicle for one that drives autonomously and takes up very little space on the road, thanks to its streamlined design. There is no steering wheel, as passengers move around by setting new destinations on a map using their smartphones. The connected car would update its operating system automatically for ongoing improvements, much like Apple computers do today.
Król's other vehicle concept, called The Cloud, is aimed at transporting larger groups of people. It comprises a simple interior, where passengers sit facing each other and can either socialise or work, as well as an extended outdoor area. "The car will no longer only determine social status, but will become a connected device... which enables work, communication and moments of luxury in private personal space in a crowded city," said Król.