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Retail
Published: 5 Oct 2015

Cedra Pharmacy: Deluxe Health Concierge

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Cedra, NYC

New York-based luxury pharmacy Cedra is breaking from industry convention by offering a wide range of concierge-style membership services to consumers for a more personalised apothecary experience.

Ranging from $2,500 to $6,500 per month (according to the level of specialist attention required), services include personal nutritionists, masseuses, weekly at-home medication reviews with a pharmacist, and limousine drivers that take patients to and from doctor's appointments.

Pharmacists also make house calls to thoroughly inform patients about any medication they are taking, and can customise products according to each patient's requirements – for example, a rinse tailored to the pH of the customer's mouth. The brand's experts can even change the taste and form of medicine on request if it doesn't taste good – for example, turning it into a strawberry-flavoured lollipop.

Regular consumers can still shop Cedra's collection of high-quality products, which include medical products, dietary supplements, cosmetics, skincare and haircare – no membership required.

Rejecting the generally anonymous, clinical aesthetic common to most pharmacies, the space boasts a warm boutique-style feel, with colourful packaging displayed on brass and wood shelving. With locations in the Upper East Side and the Bronx, a third venue is scheduled to open in Dallas later this year.

For more on trends in pharmacy design, including the shift from branded bland to boutique chic, see Spaces for Health: Selling to the Patient-Consumer, Wellness Retailing: The Modern Apothecary and Bespoke Beauty: New Retail Strategies.

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