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The Business of Wellbeing

The Supportive Sell: Brands as Wellbeing Brokers

In a digital era marked by complexity, speed and volatility, consumers’ wellbeing needs are far from simple. Bolstering identity, finding community, testing limits, gaining competence and regaining control are all critical goals. We track the highly personalised, support-centric retail concepts delivering on these desires. 

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Published:
6 May 2016
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