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The Business of Wellbeing

The Supportive Sell: Brands as Wellbeing Brokers

In a digital era marked by complexity, speed and volatility, consumers’ wellbeing needs are far from simple. Bolstering identity, finding community, testing limits, gaining competence and regaining control are all critical goals. We track the highly personalised, support-centric retail concepts delivering on these desires. 

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Stylus is an innovation research and advisory firm. We help businesses process the world's consumer lifestyle, product and engagement insights, stimulating innovation and growth.
We see innovation as a process.
We research global consumer lifestyles, products and ways of engagement.
We apply our unique process based on nascent and emerging opportunity analysis.
We identify the implications and applications of our research across industries.
Using this proven methodology we help clients make smarter innovation decisions.
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Published:
6 May 2016
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