To achieve success, brands must now cater to both the increasing unpredictability of work and family life, and the ‘switch out, trade up, update’ mentality of the sharing economy, with unusually versatile concepts. Covering sophisticated resales, flexi-memberships, citizen-steered rentals and ‘transformational support’, adaptability and personal growth will underpin yo-yo-era retailing.
Pause & Pulsate: Commerce for Chameleonic Lifestyles
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