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Media & Marketing
Published: 18 Aug 2016

VIDEO: Unadvertising

Stylus’ head of Media & Marketing, Christian Ward, discusses the growing trend for ‘unadvertising’ – ads that knowingly draw attention to the consumer-brand relationship in ironic, radically transparent and humorous ways.

This sort of ‘meta-marketing’ is becoming a highly effective strategy for engaging with consumers who are sceptical of traditional aspirational advertising (see Get Real for further exploration of this mindset shift).

We investigate this trend in more depth in our Unadvertising: Honest Marketing report.

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