Top Takeaways from Sleep 2014
Sleep – Europe's leading hotel design event – returned to London for the 12th year last week. Stylus highlights a clutch of key concepts discussed at the conference:
Pre-Travel VR Whets Consumer Appetite: Tech-driven opportunities to experience travel destinations from afar are now being introduced to curious travellers. Towards this end, Google Cardboard was cited as an effective experiential tool that puts the user in control of this experience. As previously reported on Stylus, Marriott Hotels' teleporter achieves a similar goal.
Extreme Nature Fuels Adventure Travel: By bringing outdoor aesthetics into the interior space, designers are deepening visitors' connections with nature – an important concern in the context of today's screen-dominated culture. This approach is being widely adopted in the hotel sector, with best-practice solutions coming from Sweden's Mirrorcube Treehotel and Finland's Kakslauttanen Arctic Resort.
Catering Towards Unconventional Guests: The lucrative pet market is fuelling a wave of high-end hospitality offers for furry friends. The Soho Grand in New York offers organic treats, luxurious bedding and dedicated dog walks.
Superior Travel Tools Ease Functionality: Smart product developers are crafting agile travel tools that enhance and improve the overall experience. Enabling individuals to access a full-length mirror in any setting, the acrylic Magic Mirror has a durable canvas backing and can be folded flat for easy transportation. Meanwhile, forward-thinking brands, such as beauty brand Aesop, are retailing products in travel-friendly 100ml packs.
For more on current trends across the hotel sector, take a look at Future Service: Responsive Hotels and Future Service: High-Tech Hospitality. For more on the Sleep Conference see our coverage from last year.