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Published: 25 Apr 2016

Kuvée’s Connected Wine Bottle

Kuvee's connected wine bottle

Boston-based start-up Kuvée is launching a smart wine bottle that keeps wine fresh for up to 30 days. The touchscreen-adorned, rechargeable bottle comprises an internet-connected sleeve that holds proprietary bottle-shaped cartridges of various wines. The refillable cartridges can easily be swapped – users simply slide them out of the sleeve and put a new one in.

According to tech publication The Verge, the cartridges house a specially sealed bag of wine, which prevents oxygen from permeating the liquid and spoiling it. This means users can drink whatever wine they want, whenever they want – opening multiple cartridges without the danger of the contents going off.

Once the cartridge is inserted, the screen pulls up a range of information about the wine, from tasting notes to pictures of the vineyard. Users can also use the screen to reorder wines from the company's selection of 50 partner vineyards in California, which it hopes to expand to include international varieties in future. Developing the concept further, Kuvée plans to offer recommendations based on the wines that consumers have previously enjoyed.

Kuvée is targeting a middle market of wine consumers who are happy to spend $15-50 on good wine, but do not regularly splurge on fine wines. The company currently only ships in the US, where it is offering pre-orders of the device and a starter pack of four cartridges for $199.

For further innovations in this area, see Gen Y: The New Wine Consumer, Wine Subscription Service and Alcohol Trends 2015. For other compelling packaging innovations, see Packaging Futures 2016/17.

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