London earthenware brand Cult Ceramics' Vinegar Vase is a porcelain vessel in which red or white vinegars can be produced using leftover wine.
Produced by hand in Stoke-on-Trent in northern England, the vases are based on a traditional French vinegar-producing method, updated for the modern at-some consumer. As showcased at London Craft Week in May, the pots boast a hexagonal shape to fit together in groups of three. Also, unlike traditional iterations that include a complex tap mechanism, the ceramic vinegar jars feature a simple lid, allowing consumers to keep tabs on the fermentation progress.
This product plays into widespread consumer interest in fermentation, probiotics and gut health (see New Food Covetables). Between 2014-2016, sales of probiotic products grew by 50% in natural grocery stores in the US, according to American research company Consumer Reports (2017).
A single vase costs £100 ($129) and comes with a bottle of starter culture and a recipe booklet. For more ways to target creative at-home cooks, see Activating At-Home Foodies, part of our Kitchen of the Future Industry Trend, as well as Hyundai Card Cooking Library and Grow Your Own Prosecco.
This concept echoes the idea of culinary connoisseurship, as explored in Look Ahead 2016: Food, Beverage and Hospitality.