Two high-profile department stores have launched brand new wellness destinations designed to mainline the booming consumer appetite for all things wellbeing.
Saks, The Wellery: Saks has created an expansive, long-term wellness pop-up in its Fifth Avenue flagship in New York – a 16,000 sq ft space occupying the entire second floor. Signposting the varying aspects of wellness, it’s divided into 22 separate sections straddling athleisure, fitness and beauty. It will offer new programmes such as ConBody – a workout plan improbably based on the founder's own experience of reconditioning his body while in prison – and ‘alternative' services including reiki and massage, in the Saks Studio.
Wellness Clinic, Harrods: Shifting up a gear from its existing Urban Retreat spa (a more conventional space focused on ‘maintenance’ services such as blow-drying and nail treatments), Harrods’ London store has unveiled a state-of-the-art wellbeing clinic grounded in the notion of transformation. Partnering with high-profile global guest practitioners, the fourth-floor, 10,500 sq ft space includes 14 luxury treatment rooms, two personal training studios and a cryotherapy chamber, which uses extremely low temperatures to treat skin tissue damage. Additionally, a skin-analysis room helps potential cosmetic surgery patients assess possible procedures.
Other services include bespoke nutrition planning, sleep-pattern tracking, DNA-based skincare testing, chiropractic, acupuncture and posture therapies, plus intravenous vitamin infusions administered by UK vitamin drip specialist The Elixir Clinic. There’s also a retail space.
For more on the value of tapping into the desire to self-optimise, see also Re-Engineering Exclusivity, Medi-Leisure: Modernising the Pharmacy and The Supportive Sell in our Macro Trend, The Business of Wellbeing.