Colour communication system Pantone has launched its collaborative make-up collection with French beauty giant Sephora. Focusing on 2012’s Pantone Colour of the Year – Tangerine Tango – the first collection harnesses vibrant orange pigments in a variety of finishes and powder palettes.
The project shows a leaning towards a scientific approach to colour within the beauty sector, reinforced by clinical packaging and accessories. A video explaining the project is available via YouTube.
The collection – which includes nail polishes, lipsticks, lip glosses, false eyelashes, eye powders and pencils – is available via Sephora.com.