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Media & Marketing
Published: 8 Nov 2011

Smith Journal for ‘Underestimated Men’

Extra

Smith Journal is a new bi-annual men’s publication launched in Australia by the creators of Frankie, a popular women’s bi-annual. It has been created for the male reader who – according to editor Rick Bannister – “has been underestimated for a while”.

Unlike stereotypical men’s titles with the usual superfluous features on cars, gadgets, sport and girls, Smith Journal provides readers between the ages of 18 and 40 articles of substance and compelling narratives that appeal to the male intellect – or, in Bannister’s words, to “the thinker and the DIY guy”.

Features such as ‘Typewriters and the Men who Love Them’ remember and revive forgotten traditions, skills and technologies, and an all-important narrative that is key to The Smith Journal. With a strong craft aesthetic, the magazine features interviews and profiles of inspiring men and their creations – a theme left predominantly to women’s titles.

For more on ‘slow reads’ and intellectual and considered publications, read our Long Reads report.

Smith Journal

TOPICS: Craft
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