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Product Design

Colour S/S 2017

Evolving from our Spring/Summer 2017 Colour Spectrum, we examine the key hues for our S/S 17 Product Design Directions – Rational, Contour and Hybrid.

The bold shades and graphic applications of Rational's palette reflect the direction's functional approach to colour, while Contour takes a softer approach, with pale neutrals and whitened hues denoting its calm and comforting outlook. Synthetic brights and coloured metallics are balanced with earthy tones in the Hybrid colour story, highlighting the tension between its opposing artificial and organic influences.

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Published:
21 Aug 2015
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