Product Design Industry Trend reports are dedicated to big picture emerging themes, influences and influencers within the world of product design - covering home, interiors, automotive and consumer electronic industries.
Created 18 months ahead, Design Directions examine developing innovations and breakthrough ideas across the design sectors – from architecture and fashion to consumer electronics and furniture. Design Directions outline key visual guidelines for each season, as multi-trend report packs. They are published twice a year – in March and August.
Cited in Build S/S 19, the emergence of the ‘prosumer’ – where consumers become active producers – evolves as progressive tech allows for ideas and products to be appropriated, improved and shared globally. The maximalist palette of A/W 19/20 Colour & Materials trend Playful Optimism provides an upbeat backdrop to an energetic aesthetic that is deeply rooted in the urban environment.
Similar to our A/W 19/20 Colour & Materials trend Reimagined Histories, Essence looks at nature through a dark lens – combining its opulence with the earthen pigments of Sacred Earth to elevate encounters with the wild, as first introduced in Activate S/S 19.
As concerns about time spent on tech by consumers increase, real-world interactions forge a renewed appreciation for our physical surroundings. We evolve ideas on human-centric design introduced in Circuit S/S 19, and use the glacial palette of A/W 19/20 Colour & Materials trend Evolving Landscapes to inform an ethereal aesthetic.
We elaborate on the emotive tech, ethnic influences and tribal patterns first introduced in Sacred A/W 18/19, while the S/S 19 Colour & Materials trend Human-Made informs this intuitive narrative.
Drawing on ideas around materials gaining superpowers (as introduced in Amplify A/W 18/19), we evolve the S/S 19 Colour & Materials trend Filtered Reality’s exploration into shifting perceptions of nature in an increasingly virtual world.
Unfolding a desire for visual simplicity and invisible tech that we ushered in with Tamed A/W 18/19, we draw on the pared-back palette of the S/S 19 Colour & Materials trend Extreme Sanctuary to inform this nuanced aesthetic.
We develop thinking from Charge S/S 18, which looked at the frictionless engagement of the senses, evolving this into meaningful experiences enabled by technology. The Colour and Material trend Tech-Spiritual A/W 18/19 informs this emotive direction.
We take cues from Colour & Materials' A/W 18/19 trend Sci-Bio, and evolve ideas introduced in Blend S/S 18, which explored how to blur the spaces 'in between', creating seamless experiences for optimised productivity, comfort and connectivity.
Colour and Materials’ A/W 18/19 trends Home Ground and Enduring Luxe form the backdrop for this pure direction, which evolves from Embrace’s S/S 18 concepts for products with purpose.
We take cues from Materials Focus 2018: Dynamic Opacity to explore the potential of embracing phase-changing materials and biomimicry to create subtle, shape-shifting forms that are discreet, yet highly functional.
We take a grounding influence from Balance A/W 17/18 and evolve Considered Environment 2018 to reap the organic benefits of waste materials and adopt good practices within production, with premium execution.
We develop thinking from Indicate A/W 17/18, looking to approachable products that bring user experience and technology closer together for enhanced simplicity and enjoyment through touch. Our everyday products require instant engagement – that which delivers surprising functionality and increased personal flexibility.
Building on the proactive outlook of Layer A/W 16/17 and the minimal composure of Rational S/S 17, Indicate combines this thinking for an aesthetic that is both intuitively playful and fundamental.
Drawing on the worldly wonder of Explorer A/W 17/18 and New Noble's attitude to repurposing natural materials and industrial waste, Balance embraces a new consciousness of the Earth for a wave of luxury product stories.
Taking cues from Wondrous Response Materials Focus 2017-18 and Super Materials, we look to a luxurious era of material properties and possibilities for product.
Rational offers simplicity and practicality, bringing timeless designs to overwhelmed consumers seeking quiet stillness in an increasingly complex and fast-moving world.
Softened product stories appeal to the senses and bring attention to the everyday, as organic influences are harnessed in designs that focus on precision and purity.
A youthful and reactionary outlook underpins the sustainable narrative of this direction, looking to forward-thinking technologies in preparation for an uncertain future.
The bold shades and graphic applications of Rational's palette reflect the direction's functional approach to colour, while Contour takes a softer approach, with pale neutrals and whitened hues denoting its calm and comforting outlook. Synthetic brights and coloured metallics are balanced with earthy tones in the Hybrid colour story, highlighting the tension between its opposing artificial and organic influences.
Luxurious, warming gold hues and rich saturated tones underpin the opulence of Ornate, while the coloured metallics and vivid accents of Stellar point towards its cosmic inspiration. Dominated by saccharine mid-tones, Wonderland's palette features offbeat combinations of synthetic shades.
A mindful approach sees everyday materials and products elevated into items of understated luxury – refreshing this sector with value placed on readdressing our daily rituals and restoring comfort.
Tapping into the Gen Y and Z mindset, Layer is a youthful and proactive direction, offering simple, yet ingenious product solutions that can be personalised on demand.
Motivated by innovation, the direction is key across the industrial sectors as materials are given fresh and unexpected applications that focus on high-performance results. The dynamic aesthetic results in stimulating product stories that appeal to consumers in constant motion.
Soft, fleshy tones evoking a skin-like, feminine aesthetic underpin Restore’s relaxing palette, while offbeat colour combinations bring graphic and playful applications to Layer’s refreshing spectrum. Illuminating shades and metallics inspire the Outline colour story, in a direction driven by light reflections and shadow.
Renew carries influence with the luxury and specialty sectors and the mindful consumer seeking wellbeing in provenance and material innovation.
Imbued with functionality and appropriate for a range of product industries, Extend allows for personalisation and modularity, appealing to a busy consumer seeking uncomplicated solutions, both at home and on the go.
The focus on lightweight materials emphasises cutting-edge innovation, appealing to industrial sectors and a forward-thinking consumer looking to seamlessly embed technology into their homes and lives.
Drawn from nature, calming neutrals are balanced by clean primary tones in the Renew colour story. Synthetic hues reflect the mixed material applications seen in Extend for an energetic, youthful aesthetic. Liquid metallics and iridescent films inspire the Trace colour palette, with almost fluorescent accents emphasising the importance of light.
Unearth carries influence with the specialty and luxury sectors and those addressing the notion of value through a balance of provenance and innovation.
A dynamic and spirited Design Direction, Intervene appeals to the creative and youthful consumer with a thirst for experimental, yet practical design solutions.
An enquiry into the behavioural qualities of materials, React appeals to industrial and performance sectors looking to an engineered and technological approach to design.
Natural materials of copper, stone and hide, seen in their most raw forms, underpin the colour story of Unearth. Intervene is characterised by process-driven colour derived from man-made materials and unexpected composites. An illusionary direction defined by light and reflection, React is weighted in metallics and lustres indicating anodised, industrial finishes.