- Travel Retail: Catering to a generation of consumers regularly in-transit, travel retail is becoming an increasingly lucrative brand touchpoint. Chris Annetts, commercial director of passenger experience at London’s Heathrow airport, will examine how one of the world’s busiest transport hubs is using digital technology, new collaborations and the power of big data to drive revenue in this area.
From airport retail experiences to selling the holiday experience itself, Sunna van Kampen, trading marketing manager for Virgin Holidays, will reveal its brand journey to a fresh new look and sensibility. For more on this topic, see Virgin Holidays Renews Travel Retail, Innovations in Airport Retailing and Commuter Commerce.
- Sustainability: Venturing into the thorny but increasingly consumer-critical issue of eco-ethical brand practice, don’t miss The Importance of Sustainability to the Success of Brands.
- Omni-Smart, Media-Ready – Embracing the New Flagship: Stylus’ own global head of retail, Katie Baron, will be presenting a talk titled Retail Revolutions: Smart Stores & Active Flagships – a need-to-know overview of the emergent technologies, consumer behaviours and subsequent incoming trends helping to maximise the role of the store space in the digital era. Key themes include transformer shops, temples to adaptation, trans-stores – made for media, the appetite for insider access, and the evolution of the omni-space.
See also Understanding the Importance of Mixed-Use Space for Future Retail, delivered by Jon Tollit, principal at global architects Gensler; The Millennials are Coming! Creating a Brand Experience for the New Generation, from branding agency Caulder Moore and fashion label Springfield; and Windows in the Digital Age, dissected by Stephen K Hall, creative director at SKH and formerly visual director of River Island.
Retail Design Expo 2016 runs from March 9-10 at London’s Olympia Centre. See here for Stylus’ full coverage of the 2015 event.