London-based start-up Thriva has released an at-home finger-prick test that lets consumers track a range of internal blood markers associated with good or bad health.
To use the kit – which costs £49.99 ($68) – customers collect a small blood sample and mail it to Thriva’s partner lab, the UK’s largest private pathology lab. The results are then analysed and made available on Thriva’s online platform, along with a bespoke report and recommendations created by healthcare professionals.
Designed to help users understand the impact their lifestyle is having on their body, Thriva focuses on three specific areas: cholesterol levels, kidney function and liver function. Future planned tests will focus on energy levels, vitamin D deficiency and fertility.
“We believe that the way we currently approach our personal health is broken,” reads Thriva’s mission statement. “There is no simple and convenient way to find out what's really going on inside your body, which means people are forced to wait until something goes wrong until they can react. By increasing convenience, ease and insightfulness, we're providing the products and services that will empower people to proactively manage their health.”
Thriva taps into the fast-growing wellbeing sector, driven by evolving consumer perceptions of wellbeing as both increasingly accessible and more personal.
For more on the apps, gadgets and home accessories designed to make consumers feel and function better, and to explore the tech transforming the wellbeing landscape, see Wired Health 2016 and the Wraparound Wellness Innovation Platform.