Customisable colour, material and pattern options are becoming increasingly popular within consumer electronics, appealing to consumers seeking products that suit their style and personality. Microsoft is the latest company to demonstrate a flair for creativity in a recent collaboration with Finnish lifestyle brand Marimekko.
Founded in 1951, Marimekko is known for its bold use of pattern and colour, with its signature designs featuring on a wide variety of home, fashion and lifestyle products. Its partnership with the tech giant has led to its signature prints being applied to a range of interchangeable skins and sleeves for Microsoft’s Surface Pro – a tablet-laptop hybrid.
The patterns will be familiar to design fans as they’ve been chosen from the house’s existing catalogue. Options include its iconic poppy print, first launched in the 60s, as well as more recent floral and monochrome designs.
Partnering with a well-known design brand is a savvy move for tech companies, as it allows them to tap into an existing design language and fan base, rather than trying to create their own from scratch. See Samsung’s recent designer collaborations from IFA 2017 for further inspiration.
For more insight into the latest trends in colour, material and finish emerging within personal electronics, see our recent CMF Industry View report.