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The Brief
Published: 31 May 2012

The Flaming Lips: 24-Hour Trip

Extra

American alternative rock band The Flaming Lips are collaborating with music television channel MTV for a performance that will see the band travel across the US and perform in eight locations over a 24-hour period.

The feat, put on for MTV’s O Music Awards, marks an attempt to break the Guinness World Record for the most live performances completed in different locations over a 24-hour period. Rapper Jay-Z currently holds the record. Beginning in Memphis on June 27 and ending in New Orleans, the marathon performance will run alongside the awards and will be streamed live on MTV’s website.

This initiative suggests a shift in the way we create and distribute music in the digital age. See our coverage of the Music Biz event in Los Angeles in 2012 for more.

Omusicawards.com
Flaminglips.com

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