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Retail

Active Flagships: Tapping the Experiential Economy

While great flagships have long been temples to brand culture, the booming consumer appetite for experiences – plus the spectre of shoppers nearing ‘peak stuff’ – demands a new emphasis on active participation, advice and heart-of-the-action happenings. From evolved edutainment to extreme testing, we dissect the best tactics. 

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Published:
18 Feb 2016
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