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The Brief
Published: 8 Feb 2018

Mini Rodini: 100% Sustainable Kidswear

Extra
Mini Rodini

Swedish childrenswear brand Mini Rodini is upping its eco credentials for Spring/Summer 2018 by launching a collection made entirely from sustainable materials such as organic cotton and recycled polyester. 

The collection, named ‘The Earth is our Mother, we must take care of her’, puts the company’s eco achievements front and centre – boasting swimwear made from ocean waste and jackets made from recycled plastic bottles. The designs are similarly sustainably minded, featuring playful animal graphics on organic cotton basics and slogan terry sweatshirts splashed with the collection’s imperative name.

Mini Rodini is known for its commitment to sustainable practices. Each year, it releases a transparent sustainability report of targets and achievements. In 2014, it began a Living Wage programme which aims to replace the minimum wage of its factory workers with an hourly rate that covers basic needs such as food, clothing, housing, education and healthcare.

For more on the changing face of kidswear, look out for our upcoming industry report Luxury Kidswear: Boom! It will be published on February 12.

For more on the fashion industry’s drive for sustainability, see Retail: Reframing Sustainability and Sustainable 360, part of our New Fashion Landscape 2017 Update.  

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