We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
The Brief
Published: 17 Jan 2011

Hermès Theatrical Dinner

Extra

Last week, luxury fashion brand Hermès ushered in 2011 (which it is currently billing as the year of the contemporary artisan) with a performance-led meal in the Paris suburb of Pantin.

Employing the talents of François Delarozière, artistic director of French production company La Machine, Hermès entertained guests with an inventive presentation involving a series of fantastical contraptions.

This included a wheel of guitars that strummed as it turned, and giant fishing rods that lowered waiters from above to grind black pepper onto food, or drop sugar cubes into coffee.

Hermès’ decision to celebrate 2011 as the year of the artisan is a further example of the luxury market’s current emphasis on brand heritage. Read more in our report Luxury Provenance: How to Use Heritage.

hermes.com

RELATED REPORTS
VIEW ALL Reports
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS