We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics view all
reports		 events
calendar		 blog about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Fashion

Youth Style Tribes 2018

We look at the five key youth fashion tribes that retailers and brands should aim to appeal to on a peer-to-peer level in the latest report of our fashion lifestyle series. Noughties nostalgia, a taste for luxury, a precise pragmatic approach, resilient craftsmanship and sneakerhead culture are their key characteristics. Find out who they are, how they think, where they shop, and what they’re wearing.

Share:
Published:
30 Aug 2017
BY: Hannah S.
DOWNLOAD PDF
RELATED REPORTS
Teen Beauty 2018
Teen Beauty 2018 Teen Beauty 2018 Following on from our 2015 report Teen-Targeted Beauty, we highlight the trends and brands steering the teen beauty market, from anti-perfection values to creative collaborations, and an increasing demand for authenticity.
Beauty
Children & Youth
06 Jun 2018
Back To School 2019: Fashion Inspiration
Back To School 2019: Fashion Inspiration Back To School 2019: Fashion With calendar events increasingly driving fashion sales, Back to School (BTS) represents a huge opportunity for a width of retailers and brands. For 2019 – and in line with an accompanying Product Design report – BTS Fashion Inspiration looks super-colourful and creative, with a fun, DIY aesthetic. See our A/W 19/20 Fashion Forecast Press Play for more on this youthful approach to the new season and high-school term.
Fashion
Fashion Forecast
18 May 2018
Rihanna Expands Inclusive Offering with New Lingerie Line
Rihanna Expands Inclusive Offering with New Lingerie Line Rihanna’s Inclusive Lingerie Line Building on the success of her diversity-championing beauty range, Rihanna is launching a body-inclusive lingerie line dubbed Savage x Fenty. Ahead of the May 11 launch, the pop star has taken to social media to tease fans with campaign images and trailers that hint at the line’s focus on body positivity.
Fashion
Womenswear
09 May 2018
Redressing Femininity
Redressing Femininity Redressing Femininity Femininity is at the forefront of cultural and political conversation – forcing females and the wider world to reassess and often redefine what it means to dress as a woman. From transforming perceptions of motherhood, to cultivating power and representation, we take a look at four key drivers impacting this change.
Fashion
Fashion Lifestyle
24 Apr 2018
Visual Styling Directions 2018
Visual Styling Directions 2018 Visual Styling Directions 2018 In this new report, we highlight the key visual trends emerging from magazine editorials, Instagram feeds and campaigns that will inspire future visual directions for a width of industries. Unexpected themes and influences include traditional family values and erotica, as well as an emphasis on reality play and a fresh take on masculinity.
Fashion
Fashion Lifestyle
06 Apr 2018
VIEW ALL Reports
Instagangs: The Menswear Edit
Instagangs: The Menswear Edit Instagangs: The Menswear Edit From culture clashing and finding beauty in the ordinary, to functional textiles and fear of a dystopian future, we take a look at the most exciting brands and designers set to make a major impression on the menswear market.
Fashion
Menswear
29 Mar 2018
Youth Marketing Strategy 2018
Youth Marketing Strategy 2018 Youth Marketing Strategy 2018 Brands are fighting for relevance when it comes to engaging Gen Z and millennial consumers. At YMS 2018 in London, we heard from social media experts, digital marketers and young start-up founders about how best to cut through the noise.
Media & Marketing
Advertising & Branding
29 Mar 2018
SXSW 2018: Speaking Gen Z's Language
SXSW 2018: Speaking Gen Z's Language SXSW 2018: Talking to Gen Z A slew of sessions at this year's SXSW shone a light on Gen Z's hidden attitudes and behaviours – tackling everything from their entertainment preferences, to their place in the new work landscape.
Consumer Lifestyle
SXSW 2018
23 Mar 2018
Preview: Youth Marketing Strategies 2018
Preview: Youth Marketing Strategies 2018 Preview: YMS 2018 As discussed in our report Pop Culture Round-Up: Winter 2018, the values, desires and attitudes of Gen Z have recently been amplified by two very different experiences. One was the reaction to the tragedy of the Parkland high-school shooting in the US; the other was the success of a new generation of young, multicultural and LGBTQ athletes at the Winter Olympics.
Media & Marketing
Advertising & Branding
13 Mar 2018
Pop Culture Round-Up: Winter 2018
Pop Culture Round-Up: Winter 2018 Pop Culture Round-Up: Winter 2018 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Digital Culture
02 Mar 2018
A/W 18/19 Influencer Show: Burberry
A/W 18/19 Influencer Show: Burberry A/W 18/19 Influencer Show: Burberry In a season notable for swansong collections, Christopher Bailey devoted his razzamatazz Burberry finale to the LGBT community – seamlessly meshing A/W 18/19’s emerging trends with looks inspired by street tribes of the 80s and 90s.
Fashion
Catwalks
20 Feb 2018
S/S 18 Couture: Hair & Beauty
S/S 18 Couture: Hair & Beauty S/S 18 Couture: Hair & Beauty Retro nostalgia and sci-fi futurism made for a hugely inspiring hair and beauty showcase, with plenty of consumer crossover appeal. Highly pigmented eyeshadow and liner continue to dominate, while glitter was used in game-changing new techniques. For hair, super-sleek updos and wet-look texture reigned supreme.
Beauty
Catwalks
01 Feb 2018
Organic Pharmacy Launches Lunar Cleanse
Organic Pharmacy Launches Lunar Cleanse Organic Pharmacy's Lunar Cleanse Tapping into the holistic beauty attitudes driving young millennial consumer spend, British natural beauty chemist brand Organic Pharmacy’s new Lunar Cleanse two-step treatment detoxifies the body in alignment with the lunar cycle.
Beauty
Natural & Organic
29 Jan 2018
Fashion & Beauty Catwalks: Pre-Fall 18
Fashion & Beauty Catwalks: Pre-Fall 18 Catwalks: Pre-Fall 18 Designer pre-collections offer the most commercial view of the season to come. Here is everything you need to know about Pre-Fall 18 fashion and beauty trends.
Fashion
Catwalks
26 Jan 2018
Pre-Fall 2018: Hair & Beauty
Pre-Fall 2018: Hair & Beauty Pre-Fall 2018: Hair & Beauty A low-key season of natural hair and make-up was punctuated with directional styling trends: from slicked-back, shower-fresh tresses, to feline liner, hot red eye make-up and 80s-style smoky shadow. In the absence of catwalk hair styling, cuts took centre stage, with retro shags, blunt-cut bobs and crops sure to have crossover appeal.
Beauty
Catwalks
26 Jan 2018
Pre-Fall 18: Footwear & Accessories Edit
Pre-Fall 18: Footwear & Accessories Edit Pre-Fall 18: Footwear & Accessories A warm, protective mood and the return of the boot were key takeaways from Pre-Fall 18, with a western influence permeating both footwear and accessories. 
Fashion
Catwalks
24 Jan 2018
Pre-Fall 18: Footwear Edit
Pre-Fall 18: Footwear Edit Pre-Fall 18: Footwear Edit Boots were big news in footwear for Pre-Fall 18, while commercial favourites were given a decorative twist. Overall we saw a protective and cosy mood permeate the presentations, setting us on a clear course for next winter.
Fashion
Catwalks
24 Jan 2018
Pre-Fall 18: Accessories Edit
Pre-Fall 18: Accessories Edit Pre-Fall 18: Accessories Edit The slow and steady burn of bag trends continues as we see hats emerge as the new must-have item for Pre-Fall 18. The season’s colour palette combines a mix of rich brights with the unexpected contrast of pale, fresh neutrals.
Fashion
Catwalks
24 Jan 2018
Pre-Fall 18: Maritime Mood
Pre-Fall 18: Maritime Mood Pre-Fall 18: Maritime Mood A nautical theme for transition into Autumn/Winter always makes commercial sense, and for Pre-Fall 18, we see a maritime mood emerging with key historical reference points. See Back to School Fashion Inspiration 2018 and our Reorder Fashion Forecast trend for more on this practical and ever-popular lead-in to the season.
Fashion
Catwalks
23 Jan 2018
Pre-Fall 18: Preppy Modern
Pre-Fall 18: Preppy Modern Pre-Fall 18: Preppy Modern As with nautical themes, a clean-lined preppy opening to the Autumn/Winter season can spell commercial gold. For Pre-Fall 18, this means a mod-like, 60s collegiate look that will appeal cross-territory. See our 2018 Back to School Fashion Inspiration report and our Reorder Fashion Forecast trend for more on pragmatic styling for the transition period. 
Fashion
Catwalks
23 Jan 2018
Pre-Fall 18: 80s Gaucho
Pre-Fall 18: 80s Gaucho Pre-Fall 18: 80s Gaucho Our love affair with frills and ruffles sees no sign of abating as Pre-Fall delivers a surprising take (for Autumn) on the ever-popular Gaucho theme. This season sees it updated with a clever late 70s/early 80s twist which, despite not looking completely new, makes real commercial sense. 
Fashion
Catwalks
23 Jan 2018
Pre-Fall 18: English Eccentric
Pre-Fall 18: English Eccentric Pre-Fall 18: English Eccentric The maximal mood of creative dressers takes a heritage-inspired turn for Pre-Fall 18, full of quirky country house inspiration. This look is really a major styling statement rather than being driven by any key items – so take note for visual marketing supports, editorial content and campaign activity cross-industry.
Fashion
Catwalks
23 Jan 2018
Pre-Fall 18: The Lookbook
Pre-Fall 18: The Lookbook Pre-Fall 18: The Lookbook Pre-Fall 18 delivers on highly bankable pieces. Now accounting for around 80% of designer fashion revenues, the pre-collections are a great commercial barometer of the season to come. These are the four looks that will drive fashion product sales and visual marketing supports this autumn.
Fashion
Catwalks
23 Jan 2018
Pre-Fall 18: Fabric Directions
Pre-Fall 18: Fabric Directions Pre-Fall 18: Fabric Directions Pre-Fall 18 threw up some strong commercial fabric directions that we can expect to see translated into longer-range trends. The emphasis is on a broad medley of plaids and checks and a return to honest handles like denim.
Fashion
Catwalks
22 Jan 2018
Pre-Fall 18: Colour Directions
Pre-Fall 18: Colour Directions Pre-Fall 18: Colour Directions A palette of bold brights marks an optimistic mood for Pre-Fall 18. Hot red leads the colour revolution, coupled with a commercial level of rich autumnal tones, a surprising pop of chalked pastels, and a revival of the classics. 
Fashion
Catwalks
22 Jan 2018
Pre-Fall 18: Print & Pattern
Pre-Fall 18: Print & Pattern Pre-Fall 18: Print & Pattern The Pre-Fall 18 shows were low on directional print trends this season, as designers opted for pattern play via a medley of plaids and checks. Instead, commercial favourites got a makeover – so expect to see skin prints, dark-ground florals and the ongoing mood for branded logos. 
Fashion
Catwalks
22 Jan 2018
Pre-Fall 18: The Elements Edit
Pre-Fall 18: The Elements Edit Pre-Fall 18: The Elements Edit There was something for everyone in the latest Pre-Fall collections. While new trend directions were thin on the ground, there was a comforting mood of familiarity about many of the diverse looks on offer, with designers opting for recalibration over invention. 
Fashion
Catwalks
22 Jan 2018
Pre-Fall 18 Influencer Show: Prada
Pre-Fall 18 Influencer Show: Prada Pre-Fall 18 Influencer Show: Prada Miuccia Prada revisited the house archive for her latest Pre-Fall womenswear showing, deserting the recent mood for maximalism in favour of a revival of her groundbreaking 90s sportswear looks. 
Fashion
Catwalks
16 Jan 2018
Zappos Targets Female Sneakerheads
Zappos Targets Female Sneakerheads Zappos Targets Female Sneakerheads US footwear e-tailer Zappos is tapping into the increasingly lucrative women’s streetwear market, launching female-focused editorial hub The Ones.
Fashion
Womenswear
16 Jan 2018
Instagangs: Directional Brands
Instagangs: Directional Brands Instagangs: Directional Brands From ethnic representation and challenging gender norms, to size inclusivity and a focus on behaving more responsibly, we take a look at the top five emerging brands taking a stand – representing the future of diversity, philanthropy and sustainability in fashion.
Fashion
Fashion Lifestyle
13 Dec 2017
Festival 2019: Beauty Inspiration
Festival 2019: Beauty Inspiration Festival 2019: Beauty Inspiration Brimming with hyperreal colour, natural textures and cosmic glow, Festival 2019 celebrates desert life and sun-drenched optimism. Building on our Supernature Beauty Forecast, themes of psychedelia and utilitarianism come together in a glorious mash-up of freethinking idealism.
Beauty
Beauty Forecast
15 Nov 2017
Digital Soul Seekers: Spiritual & Moderate Youth
Digital Soul Seekers: Spiritual & Moderate Youth Digital Soul Seekers Digital soul seekers are a group within US pivotals (aged 13 to 34) who are pursuing deeper consciousness via cosmic connectedness, personal healing and radical self-care – according to November 2017 research from US online content company Beautycon Media.
Consumer Lifestyle
Demographics
14 Nov 2017
Prom 2019: Beauty Inspiration
Prom 2019: Beauty Inspiration Prom 2019: Beauty Inspiration Taking inspiration from 80s excess and 90s rave culture, Prom 2019 celebrates creative spirit and a desire to stand out from the crowd. Think lacquered gloss, metallic sparkle and pretty pastels, offset with lo-fi couture-inspired customisation. As explored in our Resilient Beauty Forecast, this irreverent DIY aesthetic represents an exciting new approach to beauty that focuses on individuality.
Beauty
Beauty Forecast
09 Nov 2017
Instagangs: Bewitched Beauty
Instagangs: Bewitched Beauty Instagangs: Bewitched Beauty From Wiccan symbols and talon-like nails, to clary-sage bundles and tarot card reading, Instagram’s witchcraft community is spreading like wildfire. With nearly 900,000 posts featuring the #witchesofinstagram tag, we explore this alluring social media coven and its most spellbinding new beauty influencers.
Beauty
Insight & Innovation
30 Oct 2017
Barneys ‘The Drop’ Taps Streetwear Scene
Barneys ‘The Drop’ Taps Streetwear Scene Barneys ‘The Drop’ Taps Streetwear Tapping into the booming streetwear market (see our Spotlight Trend Sneakerheads Unboxed), American department store Barneys hosted a two-day retail experience in its Madison Avenue flagship in New York (October 28-29). ‘The Drop’ played into the sector’s complex shopping rituals, which are anchored around creating scarcity to generate buzz.
Retail
Store Concepts
30 Oct 2017
Unravelling the Culture & Community
Unravelling the Culture & Community Unravelling the Culture & Community We highlight the key consumers and influencers keeping the sneakerhead spirit alive and more relevant than ever. From new territory players and crucial female consumers to style tribes and old-school pioneers, there are lucrative lessons to be learnt from this thriving community-based scene.
Consumer Lifestyle
Consumer Attitudes
25 Oct 2017
Brands Harnessing the Hype
Brands Harnessing the Hype Brands Harnessing the Hype Driven by entrepreneurial devotees as keen to resell their goods as keep them, the sneaker market is thriving. Key opportunities for capitalising on the hype involve safe trading tools, ‘care commerce’ services, ‘earned' engagement, grassroots retailing, and spaces paying homage to the culture.
Retail
Digital Commerce
25 Oct 2017
Sneakerheads Unboxed
Sneakerheads Unboxed Sneakerheads Unboxed Across three key reports, Sneakerheads Unboxed divulges how to decipher and monetise the lucrative yet complex world of sneaker culture – illuminating the new and emergent tribal behaviours, product design codes and engagement tactics needed to capitalise on the genre most successfully. 
Trend Reports
Overview
25 Oct 2017
Pop Culture Round-Up: September 2017
Pop Culture Round-Up: September 2017 Pop Culture Round-Up: Sep 2017 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Media & Entertainment
19 Oct 2017
S/S 18: Editor's Overview
S/S 18: Editor's Overview S/S 18: Editor's Overview The S/S 18 runway season has finally drawn to a close. Following four weeks of more than 400 back-to-back shows and with our commercial analysis all done and dusted, it’s time to reflect on the season’s key messages and takeaways.
Fashion
Catwalks
18 Oct 2017
S/S 18: Key Items Checklist
S/S 18: Key Items Checklist S/S 18: Key Items Checklist The S/S 18 Key Items Checklist report gives you the definitive guide to the hottest commercial key items for the season ahead – a one-stop shop to help keep your business ahead of the competition. We highlight the ongoing mood for all things retro-inspired, with the emergence of party-spirited disco-diva looks and luxe sportswear as the seasonal game changers.
Fashion
Catwalks
13 Oct 2017
S/S 18: Details & Trims
S/S 18: Details & Trims S/S 18: Details & Trims As we all know, the devil is in the detail, and we can expect to see several S/S 18 directions – from asymmetry to funky new trims – influencing the high street next summer. 
Fashion
Catwalks
13 Oct 2017
S/S 18: Knitwear
S/S 18: Knitwear S/S 18: Knitwear Several commercial knit directions emerged on the S/S 18 runways, as designers opted for slouchy proportions and updates on cold-shoulder silhouettes. Watch too for ornate jewel trims. 
Fashion
Catwalks
13 Oct 2017
S/S 18: Tops & Blouses
S/S 18: Tops & Blouses S/S 18: Tops & Blouses Sports-inspired silhouettes, disco-diva asymmetric tops and soft, vintage-style blouses are all hitting the sweet spot for S/S 18, along with the surprising return of the hip-grazing bodysuit and festival-ready waistcoat.
Fashion
Catwalks
13 Oct 2017
S/S 18: Pants & Shorts
S/S 18: Pants & Shorts S/S 18: Pants & Shorts The S/S 18 runways endorsed pants and shorts as one of next summer’s key product areas, where we see fabric giving core items the fashion edge, along with an emphasis on luxe sports shapes.
Fashion
Catwalks
13 Oct 2017
S/S 18: Skirts
S/S 18: Skirts S/S 18: Skirts The runways were low on new skirt directions for S/S 18, making this the most low-key product area of the season. Core basics like the mini remain, and we can expect to see the return of the handkerchief-hem skirt as a flirty new key item.
Fashion
Catwalks
13 Oct 2017
S/S 18: Dresses
S/S 18: Dresses S/S 18: Dresses The dress is a strong product category for S/S 18 with a raft of new silhouettes and a return to subtle body-skimming treatments, as well as an emphasis on retro-inspired asymmetric details.
Fashion
Catwalks
13 Oct 2017
S/S 18: Tailoring
S/S 18: Tailoring S/S 18: Tailoring A new relaxed mood is set to give tailoring a more commercial edge next season, with a focus on soft unstructured pantsuits, the big blazer, shorts suits and a strong play on colour.
Fashion
Catwalks
13 Oct 2017
S/S 18: Outerwear
S/S 18: Outerwear S/S 18: Outerwear Outerwear looks set to be one of S/S 18's biggest drivers, as items like the anorak, cagoule and parka step into the fashion spotlight, creating easy, casual looks with great commercial appeal.
Fashion
Catwalks
13 Oct 2017
S/S 18: Footwear & Accessories Edit
S/S 18: Footwear & Accessories Edit S/S 18: Footwear & Accessories Edit An optimistic party mood and a return to craftsmanship were the key takeaways from S/S 18, with bold colour still at the top of the agenda. 
Fashion
Catwalks
11 Oct 2017
S/S 18: Footwear Edit
S/S 18: Footwear Edit S/S 18: Footwear Edit The optimistic party mood that swept across the S/S 18 catwalks takes hold for next season’s footwear, as we see materials and details take centre stage alongside silhouettes with a distinctly sporty edge.
Fashion
Catwalks
11 Oct 2017
S/S 18: Accessories Edit
S/S 18: Accessories Edit S/S 18: Accessories Edit A mix of playful and practical reflects the upbeat mood that permeated S/S 18, with a bold, bright palette and unexpected materials bringing exciting developments to accessories next season.
Fashion
Catwalks
11 Oct 2017
Dove Faces Backlash Over ‘Racist’ Facebook Ad
Dove Faces Backlash Over ‘Racist’ Facebook Ad Dove: Backlash Over ‘Racist’ Ad Unilever's global personal care brand Dove has experienced a strong backlash against a racially insensitive Facebook ad. The video for its body wash showed a black woman shrugging off a T-shirt that matched her skin tone – turning into a white woman in the process.
Media & Marketing
Consumer Attitudes
10 Oct 2017
S/S 18 Lookbook: Weather Girls
S/S 18 Lookbook: Weather Girls S/S 18 Lookbook: Weather Girls It’s all about the influence of waterproof outerwear as unpredictable weather and climate change get designers into pragmatic and protective mode. However, the mood is lightened with featherweight fabrications and a pretty pastel palette. For more inspiration, see our S/S 18 Seascape Fashion Forecast, which is confirmed by this key catwalk look.
Fashion
Catwalks
10 Oct 2017
S/S 18 Lookbook: Custom Queen
S/S 18 Lookbook: Custom Queen S/S 18 Lookbook: Custom Queen Another incarnation of escapism comes from the dressing-up box, as we see the trend for all things customised and personalised played out in a pretty froth of handmade fantasy for S/S 18. This confirms our Artisan S/S 18 Fashion Forecast trend, where time to create is celebrated as a luxury – with homemade couture as the outcome.
Fashion
Catwalks
10 Oct 2017
S/S 18 Lookbook: Disco-Active
S/S 18 Lookbook: Disco-Active S/S 18 Lookbook: Disco-Active Upbeat and optimistic, the heady ‘good times’ of early 80s disco provide an escapist fantasy that will resonate well into A/W 18/19 and the party season. See our Nostalgia Fashion Forecast for further early 80s dancefloor inspiration.
Fashion
Catwalks
10 Oct 2017
S/S 18: The Lookbook
S/S 18: The Lookbook S/S 18: The Lookbook Optimism and pragmatism drive the key catwalk trends for S/S 18 – confirming our Stylus Fashion Forecast for the season. Here we identify the looks that matter, with commercial colour, fabric and key-item directives. 
Fashion
Catwalks
10 Oct 2017
S/S 18 Lookbook: Simple Life
S/S 18 Lookbook: Simple Life S/S 18 Lookbook: Simple Life Delivering great confirmation of our Off-Grid S/S 18 Fashion Forecast, this key look from the catwalks offers another take on the escapism that pervades the season. In contrast to the ‘party on’ message of Disco-Active, Simple Life is all about getting away from the complexities of the modern world, and a return to simpler, homespun and crafted fashion pleasures. 
Fashion
Catwalks
09 Oct 2017
MoMA Exhibits Items: Is Fashion Modern?
MoMA Exhibits Items: Is Fashion Modern? Items: Is Fashion Modern? In its first fashion exhibition for more than 70 years, New York’s Museum of Modern Art presents Items: Is Fashion Modern?
Fashion
Womenswear
06 Oct 2017
S/S 18: The Elements Edit
S/S 18: The Elements Edit S/S 18: The Elements Edit Clearly defined trends and a sense of optimism were the drivers on the international runways, with S/S 18 shaping up to be a season set to deliver the much-needed feel-good factor. 
Fashion
Catwalks
06 Oct 2017
S/S 18: Colour Directions
S/S 18: Colour Directions S/S 18: Colour Directions Colour is still driving fashion trends, and we can expect to see three optimistic palettes emerge for S/S 18 in the form of chalky pastels, saturated brights and pretty pales – balanced by a range of season-neutral classics like garnet, tan and grey.
Fashion
Catwalks
06 Oct 2017
S/S 18: Fabric Directions
S/S 18: Fabric Directions S/S 18: Fabric Directions Two emerging fabric directions for S/S 18 mirror the season’s key moods, from party-ready sheen and shine to the comfort factor of homely cotton and denim – while feathers and fringing add a touch of escapist fantasy to the mix. 
Fashion
Catwalks
06 Oct 2017
S/S 18: Print & Pattern
S/S 18: Print & Pattern S/S 18: Print & Pattern From heartfelt messages and escapist photographic imagery to retro florals and the kidult feel-good factor of cartoon graphics, S/S 18 delivered some big print and pattern messages with applications for all areas of the market.
Fashion
Catwalks
06 Oct 2017
S/S 18: Paris City Edit
S/S 18: Paris City Edit S/S 18: Paris City Edit After four weeks of back-to-back international shows, Paris closed the current runway season, delivering some strong key looks and the overall message that S/S 18 is time to party like there’s no tomorrow. 
Fashion
Catwalks
04 Oct 2017
S/S 18 Paris: Key Items
S/S 18 Paris: Key Items S/S 18 Paris: Key Items We highlight the key items that made waves on the Paris runways, where the emphasis was on all-weather outerwear, party-ready dresses and sports-inspired pieces like the polo shirt and sports short. 
Fashion
Catwalks
04 Oct 2017
S/S 18 Paris: Key Looks
S/S 18 Paris: Key Looks S/S 18 Paris: Key Looks Paris gave us several new key looks for S/S 18, with disco-fever influences guaranteed to appeal to party girls everywhere, alongside more homespun artisanal and recycled silhouettes and the continuation of luxe sports. 
Fashion
Catwalks
04 Oct 2017
S/S 18 Paris: Fabric Directions
S/S 18 Paris: Fabric Directions S/S 18 Paris: Fabric Directions Matte and shine are the contrasting fabric messages we can take away from the latest round of shows, where frankly fake and natural compete for star billing next summer.
Fashion
Catwalks
04 Oct 2017
S/S 18 Paris: Colour Directions
S/S 18 Paris: Colour Directions S/S 18 Paris: Colour Directions Paris confirmed that colour is set to be the driver for S/S 18, as a strong, multicoloured palette spanning mid-tone pastels through to paintbox brights was offset with the grounding forces of grey and white.
Fashion
Catwalks
04 Oct 2017
S/S 18 Paris: Footwear & Accessories
S/S 18 Paris: Footwear & Accessories S/S 18 Paris: F&A Colour and material are the driving forces behind some of the must-have footwear and accessory items promoted on the Paris runways.
Fashion
Catwalks
04 Oct 2017
S/S 18 Influencer Show: Balenciaga
S/S 18 Influencer Show: Balenciaga S/S 18 Influencer Show: Balenciaga Demna Gvasalia has carved an iconic niche in the current fashion landscape with his disturbing play on offbeat proportions and an ability to elevate the mundane into seasonal must-haves for the fashionista set. True to form, his S/S 18 showing for Balenciaga won’t disappoint his legion of fans. 
Fashion
Catwalks
02 Oct 2017
S/S 18 Influencer Show: Chloe
S/S 18 Influencer Show: Chloe S/S 18 Influencer Show: Chloe An astute and assured debut collection from Natacha Ramsay-Levi at Chloe saw the new designer tap into the house’s archive, and give it a formidable signature twist.
Fashion
Catwalks
29 Sep 2017
S/S 18: Milan City Edit
S/S 18: Milan City Edit S/S 18: Milan City Edit After three weeks of back-to-back shows, we are starting to see definitive trends emerging for S/S 18. Milan confirmed many of the key directions for the season ahead, as well as adding some new looks into the mix.  
Fashion
Catwalks
27 Sep 2017
S/S 18 Milan: Key Items
S/S 18 Milan: Key Items S/S 18 Milan: Key Items The Milan runways gave us some strong key item developments, confirming looks seen elsewhere this season with an emphasis on all-weather outerwear and soft tailoring, along with jewelled and asymmetric detailing. 
Fashion
Catwalks
27 Sep 2017
S/S 18 Milan: Key Looks
S/S 18 Milan: Key Looks S/S 18 Milan: Key Looks Sportswear and ladylike 50s silhouettes were the takeaway key looks from Milan Fashion Week, as the Italian designers confirmed trends identified elsewhere this season.
Fashion
Catwalks
27 Sep 2017
S/S 18 Milan: Print & Pattern
S/S 18 Milan: Print & Pattern S/S 18 Milan: Print & Pattern Several new print directions emerged in Milan, where we saw playful conversationals and unexpected dye effects sitting side by side with more conventional florals and simple graphic awning stripes.  
Fashion
Catwalks
27 Sep 2017
S/S 18 Milan: Fabric Directions
S/S 18 Milan: Fabric Directions S/S 18 Milan: Fabric Directions Milan confirmed all the key emerging fabric trends for the season ahead with a strong emphasis on shimmer and shine, as well as continuing its eternal love affair with ethereal floaty sheers. 
Fashion
Catwalks
27 Sep 2017
S/S 18 Milan: Colour Directions
S/S 18 Milan: Colour Directions S/S 18 Milan: Colour Directions Milan delivered confirmation of the key brights that have emerged over the past three weeks of shows, throwing a new level of green into the S/S 18 melting pot, along with a level of the palest aquatic tints. 
Fashion
Catwalks
27 Sep 2017
S/S 18 Milan: Footwear & Accessories
S/S 18 Milan: Footwear & Accessories S/S 18 Milan: F&A Dual-handled bags and chunky buckles on kitten heels are just two of the new trends emerging from Milan for next summer’s must-have footwear and accessories, along with quirky socks and minimalist earrings.   
Fashion
Catwalks
27 Sep 2017
S/S 18 Influencer Show: Prada
S/S 18 Influencer Show: Prada S/S 18 Influencer Show: Prada A strong S/S showing from Miuccia Prada, dedicated to the power of women and their strength in the face of adversity. That message was delivered in everything on the runway, from the masculine tailoring, to the rock-studded accessories. 
Fashion
Catwalks
22 Sep 2017
S/S 18 London: Key Looks
S/S 18 London: Key Looks S/S 18 London: Key Looks Pragmatic sportswear pieces updated in unexpected luxe fabrications were a key trend for many London designers, while escapist influences saw a retreat to the comforting world of the nursery, with girly, ‘Sunday Best’ looks.
Fashion
Catwalks
22 Sep 2017
S/S 18 Influencer Show: Gucci
S/S 18 Influencer Show: Gucci S/S 18 Influencer Show: Gucci Milan Fashion Week got off to a rip-roaring start with Gucci’s ode to all things glitzy and retro-inspired. Designer Alessandro Michele gave us 70s Princess Diana tweeds, 80s Dynasty shoulders and the razzle-dazzle of Elton John’s vintage costume box, via the overblown excesses of Farrah Fawcett hair.
Fashion
Catwalks
21 Sep 2017
S/S 18 London: Colour Directions
S/S 18 London: Colour Directions S/S 18 London: Colour Directions S/S 18 looks set to be a colourful season. The chalky mid-tone pastels we highlighted from New York were confirmed on the London runways, where they hit the sweet spot alongside a vivid range of hot brights.
Fashion
Catwalks
21 Sep 2017
S/S 18 London: Fabric Directions
S/S 18 London: Fabric Directions S/S 18 London: Fabric Directions Sheen and shine were confirmed as key finishes for next summer as the London runways backed the mood for disco-diva satin and shimmering sequins. But it was the designers’ use of nylons, plastic and household-inspired cottons that really looked new. 
Fashion
Catwalks
21 Sep 2017
S/S 18 London: Print & Pattern
S/S 18 London: Print & Pattern S/S 18 London: Print & Pattern A surprising lack of print on the London runways left the door open for designers to focus on reinventing generic favourites, as well as revisiting the contrast of high-spec, photo-real digital prints. 
Fashion
Catwalks
21 Sep 2017
Sleek Campaign Tackles Make-Up Shaming
Sleek Campaign Tackles Make-Up Shaming Campaign Tackles Make-Up Shaming Sleek MakeUp has launched a global campaign called My Face. My Rules in a bid to tackle make-up shaming. Touching on themes of empowerment, individualism and uniqueness, it aims to positively acknowledge everyone’s right to define their own beauty. 
Beauty
Colour Cosmetics
20 Sep 2017
S/S 18 Influencer Show: Preen
S/S 18 Influencer Show: Preen S/S 18 Influencer Show: Preen Preen delivered one of the season’s most delectably pretty collections, with cobweb-light silhouettes and a delicate colour palette delivering an escapist dream in today’s troubled times.
Fashion
Catwalks
19 Sep 2017
S/S 18 Influencer Show: Burberry
S/S 18 Influencer Show: Burberry S/S 18 Influencer Show: Burberry It may have been a ‘see now, buy now’ collection targeted at A/W 17/18, but chief creative officer Christopher Bailey’s latest outing showed he’s way ahead of the curve when it comes to influencing trends for S/S 18.
Fashion
Catwalks
18 Sep 2017
S/S 18: New York City Edit
S/S 18: New York City Edit S/S 18: New York City Edit The S/S 18 season kicked off in New York with more than 150 runway shows spelling out the key messages for next summer. Our New York City Edit cuts through the noise and analyses the commercial must-haves for the season ahead.
Fashion
Catwalks
15 Sep 2017
S/S 18 NY: Print & Pattern
S/S 18 NY: Print & Pattern S/S 18 NY: Print & Pattern Nothing says new season as much as the latest print and pattern directions – whether you’re following the art trail or working the newest florals into the fashion mix.
Fashion
Catwalks
15 Sep 2017
S/S 18 NY: Colour Directions
S/S 18 NY: Colour Directions S/S 18 NY: Colour Directions Next summer’s palette looks set to be an optimistic affair, with chalky, mid-tone pastels competing with a range of in-your-face, saturated brights, and the contrast of sharp white.
Fashion
Catwalks
15 Sep 2017
Comme des Garcons x Andy Warhol: Art-Inspired Fragrance
Comme des Garcons x Andy Warhol: Art-Inspired Fragrance Andy Warhol-Inspired Fragrance Art and fragrance combine for Comme des Garcons Parfum’s latest launch – a reimagining of American artist Andy Warhol’s notorious unisex scent You’re In. 
Beauty
Fragrance
14 Sep 2017
S/S 18 Influencer Show: Coach
S/S 18 Influencer Show: Coach S/S 18 Influencer Show: Coach Americana has been an underlying influence throughout the latest round of S/S 18 shows at New York Fashion Week. Coach’s creative director Stuart Vevers took the look to the max with his homage to early 80s New York City via the legendary Mudd Club and graffiti artist Keith Haring.
Fashion
Catwalks
13 Sep 2017
S/S 18 Influencer Show: Fenty x Puma
S/S 18 Influencer Show: Fenty x Puma S/S 18 Influencer: Fenty x Puma New York Fashion Week got a much-needed jolt in the arm with Rihanna’s latest outing for Puma. Street met runway via Insta club-girl cool with a collection that packed a punch and ticked all the season’s emerging trend boxes. 
Fashion
Catwalks
11 Sep 2017
Rihanna’s Inclusive Beauty Brand Celebrates Diversity
Rihanna’s Inclusive Beauty Brand Celebrates Diversity Rihanna’s Inclusive Beauty Brand The much-lauded and long-anticipated cosmetics brand Fenty Beauty, launched by RnB megastar Rihanna, shrewdly targets teen and millennial consumers with values of inclusivity, creativity and ethical responsibility.  
Beauty
Colour Cosmetics
11 Sep 2017
S/S 18 Influencer Show: Tom Ford
S/S 18 Influencer Show: Tom Ford S/S 18 Influencer Show: Tom Ford New York Fashion Week kick-started the Spring/Summer 2018 season with a power-packed show from Tom Ford, who returned to the runway with a timely take on the current mood for all things 90s.
Fashion
Catwalks
08 Sep 2017
The Rise of Teen Make-Up
The Rise of Teen Make-Up The Rise of Teen Make-Up Two high-profile make-up launches from Asos and C.Y.O exemplify the rising popularity of low-cost, high-quality cosmetics aimed at the lucrative teen/millennial markets (90% of girls and 69% of boys aged nine to 17 are beauty product users in the US – Mintel, 2016). 
Beauty
Colour Cosmetics
07 Sep 2017
Adidas & Pharrell Williams: Tennis Community Work
Adidas & Pharrell Williams: Tennis Community Work Adidas' Tennis Community Work With their Don't Be Quiet Please campaign, Adidas and musician collaborator Pharrell Williams have found a quite literal way of elevating local community voices during the US Open tennis tournament.
Media & Marketing
Advertising & Branding
05 Sep 2017
Reebok x Lisa Frank: 90s Nostalgia & Exclusivity
Reebok x Lisa Frank: 90s Nostalgia & Exclusivity Reebok x Lisa Frank: 90s Nostalgia Tapping into the current consumer appetite for nostalgic and exclusive products, Reebok has paired up with American designer Lisa Frank, who was popular in the 80s and 90s, to create two pairs of limited-edition Reebok Classic sneakers.
Fashion
Fashion Lifestyle
31 Aug 2017
Designs of the Year: Diversity & Feminism
Designs of the Year: Diversity & Feminism Diversity & Feminism in Design As highlighted in our Power Girls report, feminism is continuing to influence new products and services that are raising the voices and concerns of women across the globe. We spotted several such designs in this year’s nominees for The Design Museum’s Designs of the Year. 
Product Design
Art & Design
30 Aug 2017
Design Directions S/S 19
Design Directions S/S 19 Design Directions S/S 19 Examining developing innovations and breakthrough ideas across the design sectors – from architecture and fashion, to consumer electronics and furniture – our Design Directions outline three key trends for S/S 19 product design development: Build, Activate and Circuit.
Product Design
Overview
18 Aug 2017
Frilly: Forgetting Fast Fashion
Frilly: Forgetting Fast Fashion Frilly: Forgetting Fast Fashion LA-based brand Frilly is tapping the consumer desire for originality, launching an e-commerce site that offers customisable, made-to-order garments with a number of style preferences.
Fashion
Womenswear
16 Aug 2017
The New Fashion Landscape 2017 Update
The New Fashion Landscape 2017 Update New Fashion Landscape 2017 Update It’s an industry that generates around $1.5tn revenue annually and employs 60 million people around the globe (GFA/BCG, 2017) – but right now, fashion is in a state of flux and in need of change. In our second New Fashion Landscape Industry Trend, we update on the key external issues affecting business for fashion retailers, brands and producers, as well as the biggest opportunities for growth. 
Fashion
Womenswear
16 Aug 2017
Challenging Environment
Challenging Environment Challenging Environment The environment we all live in is changing dramatically and fast – impacting the way we dress. From climate control and pollution protection to increasingly seasonless strategies, we explore the shift towards a truly pragmatic wardrobe.
Fashion
Fashion Lifestyle
16 Aug 2017
Sustainable 360
Sustainable 360 Sustainable 360 Fashion’s sustainable future is looking bleak. Cotton prices are predicted to spike by more than 2,000% by 2050, while water required for manufacturing is set to outstrip supply by 40% in 2030. It’s now critical – both as an industry and as consumers – that we action change and ultimately make much more of what we already have.
Fashion
Fashion Lifestyle
16 Aug 2017
Elevating Active
Elevating Active Elevating Active Never slow on the uptake, active and athleisure brands are yet again proving that agility and responsiveness to broader trends really matter – converting into continued healthy sales growth forecast through to 2020. From progressive inclusivity agendas and embracing rarity as exclusivity, to making retail well again, this is the category with the potential power to fix fashion. 
Fashion
Fashion Lifestyle
16 Aug 2017
Modest Times
Modest Times Modest Times The controversy surrounding modest fashion has done little to stop its growth, with increased conversation pushing the style into new secular territories. Muslim consumers may dominate the market (with an estimated spend of $368bn by 2021), but its steadfast position in cultural consciousness marks an ample opportunity for brands – both religious and beyond. 
Fashion
Fashion Lifestyle
16 Aug 2017
State of Size
State of Size State of Size The fashion industry has been slow to respond to plus-size, but online influencers and independent brands are ensuring the sector – worth $20.4bn in the US – won’t be ignored. Bolstered by social media movements, consumers are no longer convinced by token models and extended size ranges – instead calling for diversity and equality across the board. Here, we highlight the success stories and missed opportunities in this underserved sector.
Fashion
Fashion Lifestyle
16 Aug 2017
Diversity Rules
Diversity Rules Diversity Rules As part of last year’s New Fashion Landscape, we highlighted the importance of better engagement with the new older consumer, as well as with gender-fluid Gen Zers. In this update, we broaden that inclusive outlook to also encompass varied ability and race, taking an overview of the lucrative opportunities that exist within the diverse fashion community.
Fashion
Fashion Lifestyle
16 Aug 2017
Progressive Fashion
Progressive Fashion Progressive Fashion As the subjects of diversity, sustainability and seasonality increasingly become a part of mainstream cultural conversation, the need for the fashion industry to cater to the nuances of these areas is higher than ever before.
Fashion
Designers & Brands
07 Aug 2017
Modern Mysticism
Modern Mysticism Modern Mysticism As new sources of spirituality proliferate, consumers are embracing urban shamanism, feminist witchcraft and mystical solutions for mental health issues. We explore the alternative rituals that are emerging and pinpoint opportunities to tap into this magical mindset.
Consumer Lifestyle
Consumer Attitudes
07 Aug 2017
Supernature S/S 19
Supernature S/S 19 Supernature S/S 19 In an evolution of our Utopia trend, we continue to explore the idea of an emerging counterculture as a response to uncertain times. A more free-thinking ideology – reminiscent of the late 1960s – gains momentum, and neo-hippy values come to the fore. A vibrant celebration of the bounty of nature is the outcome.
Fashion
Fashion Forecast
02 Aug 2017
S/S 19 Beauty Forecast
S/S 19 Beauty Forecast S/S 19 Beauty Forecast Showcasing three themes of inspiration, our Spring/Summer 2019 Beauty Forecast informs future product development, styling and marketing. While each story is rooted in pragmatism, multifunctionality and survivalism, Lucidity offers an ethereal, spiritual viewpoint; Resilient takes an irreverent, genre-busting stance; and psychedelic Supernature celebrates the wonder of nature through neo-hippy, idealistic eyes.
Beauty
Beauty Forecast
02 Aug 2017
Resilient S/S 19
Resilient S/S 19 Resilient S/S 19 A resourceful and creative energy emerges out of hard times in a playful take on dystopia and the spirit of ‘make do and mend’.
Fashion
Fashion Forecast
26 Jul 2017
Lucidity S/S 19
Lucidity S/S 19 Lucidity S/S 19 Fashion’s current focus on pragmatism takes a New Age turn for Spring/Summer 2019 as an uplifting filter energises and invigorates everyday apparel. 
Fashion
Fashion Forecast
19 Jul 2017
Instagangs: Design for Purpose
Instagangs: Design for Purpose Instagangs: Design for Purpose From philanthropic endeavours and sports-recovery aids, to therapeutic apparel and repurposing waste, these top five brands and designers are anticipating a universal future by bringing responsible design to the fore, and finding real solutions to real problems.
Fashion
Fashion Lifestyle
14 Jun 2017
Instagangs: Footwear Designers
Instagangs: Footwear Designers Instagangs: Footwear Designers From fairy-tale luxury and tongue-in-cheek nostalgia, to technical sports gear and workwear mash-ups, as well as a focus on sustainability, we take a look at the top five new designers about to make a major impression on the footwear market.
Fashion
Fashion Lifestyle
07 Jun 2017
Ikea’s Frakta Frenzy
Ikea’s Frakta Frenzy Ikea’s Frakta Frenzy Balenciaga’s creative director Demna Gvasalia has sparked an online frenzy of Ikea bag-inspired products after launching a doppelgänger of the Swedish furniture giant’s iconic blue Frakta tote. 
Fashion
Fashion Lifestyle
15 May 2017
Instagangs: NY Niche Designers
Instagangs: NY Niche Designers Instagangs: NY Niche Designers From internet-bred unisex labels, to collections infused with cultural heritage and an evolving avant-garde meets DIY sensibility, a new wave of New York designers are deconstructing fashion-industry standards. We select the highlights.
Fashion
Fashion Lifestyle
26 Apr 2017
Instagangs: Indian Designers & Brands
Instagangs: Indian Designers & Brands Instagangs: Indian Designers With its focus on gender inclusivity and its use of the first non-binary and trans models to walk the runway, India’s most recent Lakmé Fashion Week shone a spotlight on the country’s emerging fashion scene. We highlight the top five Indian brands and designers to take note of.
Fashion
Fashion Lifestyle
19 Apr 2017
Instagangs: African Designers & Brands
Instagangs: African Designers & Brands Instagangs: African Designers From fostering social change and gender fluidity, to focusing on ethics and sustainability, we take a look at the most exciting fashion brands and designers in West and South Africa right now.
Fashion
Fashion Lifestyle
12 Apr 2017
Cult Label Fiorucci’s Retro Relaunch
Cult Label Fiorucci’s Retro Relaunch Cult Label Fiorucci’s Relaunch Cult Italian fashion label Fiorucci is making a much-awaited comeback in the form of a pop-up hosted by Selfridges department store in London.
Fashion
Designers & Brands
30 Mar 2017
Fashioning a New Masculinity
Fashioning a New Masculinity Fashioning a New Masculinity It’s time to redefine and reassess what it means to be a modern man. From the kidswear market all the way through to the baby boomer opportunity, we dissect the driving forces changing the face of cross-generational masculinity in fashion.
Fashion
Fashion Lifestyle
08 Feb 2017
Instagangs: Sustainable Brands
Instagangs: Sustainable Brands Instagangs: Sustainable Brands As the environmental impact of fast fashion becomes ever more critical, conscientious consumers are actively seeking out the best new sustainable brands. Here are the top five you should be taking note of right now.
Fashion
Fashion Lifestyle
09 Dec 2016
Instagangs: DIY Designers
Instagangs: DIY Designers Instagangs: DIY Designers These crafty upskillers create in the name of protest, make sustainability look cool and give luxury branding a whole new meaning. Meet the top five designers making their own kind of couture using embellishment, customisation and new methods of personalisation.
Fashion
Fashion Lifestyle
02 Nov 2016
Instagangs: Model Activists
Instagangs: Model Activists Instagangs: Model Activists They use their popularity as a platform for protest and positivity, preach the normalisation of diversity and set the new standards of beauty. Meet the top five model activists proving that they’re more than just a pretty face.
Fashion
Fashion Lifestyle
26 Oct 2016
Youth Style Tribes 2016
Youth Style Tribes 2016 Youth Style Tribes 2016 We look at the five key youth fashion tribes that retailers and brands should aim to appeal to on a peer-to-peer level in the latest in our fashion lifestyle series. Slogan tees, gothic fonts, sustainability and a whole lot of sports make up the key ingredients. Find out who they are, how they think, what their favourite bands are and what they’re wearing.
Fashion
Fashion Lifestyle
12 Aug 2016
Instagangs: Jewellery Designers & Brands
Instagangs: Jewellery Designers & Brands Instagangs: Jewellery Designers Find out how these five designers bring personalisation, sustainability and culture clash to the forefront of their collections. 
Fashion
Fashion Lifestyle
03 Aug 2016
Make It Magic: New-Age Beauty
Make It Magic: New-Age Beauty Make It Magic: New-Age Beauty As organised religion continues to lose relevance, magic is becoming the new zeitgeist. Young consumers are looking for more holistic, nuanced and spiritual approaches to beauty, and this desire is driving developments in astrology-based treatments, chakra-activating products, and crystal healing services. 
Beauty
Skincare
02 May 2016
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS