Playtype Concept Store, Copenhagen
Danish typography designers e-Types have opened a concept store called Playtype in Copenhagen, Denmark, where customers can buy digital fonts in a physical space.
Customers can purchase fonts on a specially designed USB stick as opposed to its online site Playtime.com, where fonts are downloaded.
The store will also sell limited edition T-shirts, posters, notebooks and mugs, designed by e-Types and its design friends.
The Playtype store is open for just one year throughout 2011.
See the e-Types letter mugs on show at the The Modern Danish Warehouse, exhibiting until March 20.