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Published: 14 Mar 2011

Playtype Concept Store, Copenhagen


Danish typography designers e-Types have opened a concept store called Playtype in Copenhagen, Denmark, where customers can buy digital fonts in a physical space.

Customers can purchase fonts on a specially designed USB stick as opposed to its online site Playtime.com, where fonts are downloaded.

The store will also sell limited edition T-shirts, posters, notebooks and mugs, designed by e-Types and its design friends.

The Playtype store is open for just one year throughout 2011.

See the e-Types letter mugs on show at the The Modern Danish Warehouse, exhibiting until March 20.


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