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Published: 20 Jul 2012

Disconnect Yourself: Internet-Blocking Apps


In the digital age where access to the internet and social networks drain our time, Productivity Apps, created by American researcher Fred Schutzman, allow users to focus on their work rather than the temptations of the web.

One application, called Freedom, lets users lock themselves out of the internet for a designated amount of time, while the Anti-Social app specifically blocks social networking sites such as Facebook and Twitter.

Schutzman defines social media as an “obligation”, and created these apps in the belief that as social beings, most humans are easily distracted by the vast amount of social obligations tied to the internet. “Knowing there is this constant social hum in the background drives us to these sites, and away from our work,” Schutzman said on his motivation to create these applications.

To solve the problem of social media “addiction”, Schutzman created these applications to cut us off from the endless amount of distractions we have at our fingertips every time we are on the internet.

While utilitarian in their objectives, the popularity of apps like Freedom show the growing desire to disconnect from technology. Keep an eye out for more coverage of this concept in Media & Marketing coming up.


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