LGBTQ Suiting Brand Launches Collection
Los Angeles-based Sharpe Suiting – a custom suit brand serving the lesbian, gay, bisexual, transgender and queer (LGBTQ) community – has successfully crowdfunded the launch of its own ready-to-wear collection, highlighting the rise of this consumer demographic.
The brand raised $9,387 more than its original $60,000 goal through its Kickstarter campaign, which included a video featuring LGBTQ customers’ first-hand experiences of persecution and disdain when shopping in traditional retail environments. “There is not one store out there I can name that actually cares about me,” says one.
This collection, inspired by queer bodies, is aiming to change that. “In the past, queer-fashion businesses like ours were told there aren’t enough of us to demand this type of high-end product,” said the brand on its Kickstarter page. “We believe we can successfully and collectively bring this to the mainstream in the near future, or at least to our community, until the rest of the world realises what they're missing.”
The line will be created using ‘andropometrics’ – the brand’s new trademarked measurement system geared towards androgynous bodies – and will go on sale in-store in April 2015 and online in the summer.
The move mirrors the efforts of New York-based suit company Bindle & Keep to serve LGBTQ consumers, and confirms the increasingly significant impact the community is having on the fashion and beauty industry. Read more in Fashion & Beauty: Liberating Gender.