Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Product Design

Product Design: Design Directions S/S 17

Design Directions for Spring/Summer 2017 draw on material and manufacturing technologies for product stories that push our expectations to the limits. In response to a fast-paced world, a new language of minimalism appeals to a rational mindset; a desire to connect through emotion contours a calming sensuality, while a hybrid approach explores the tension between the organic and the synthetic. 

Examining developing innovations and breakthrough ideas across the design sectors – from architecture and fashion, to consumer electronics and furniture – our Design Directions outline three key trends for S/S 2017 product design development: Rational, Contour and Hybrid.   

S/S 2017 Product Design Directions
Rational S/S 2017
Rational S/S 2017
Rational S/S 2017
Driven by advancements in production and industry, Rational looks to a new language of minimalism underlined by a soft approach to utility. We look back to our A/W 14-15 direction, Composed, to create a pared-back aesthetic that brings comfort to functionality.

Rational offers simplicity and practicality, bringing timeless designs to overwhelmed consumers seeking quiet stillness in an increasingly complex and fast-moving world.
Product Design
Key Directions
07 Aug 2015
Contour S/S 2017
Contour S/S 2017
Contour S/S 2017
Led by an emotional approach to design, Contour seeks to find human connection in the intangible for a direction centred around calming sensuality. Moving on from Restore A/W 16-17, value found in wellness and contemplation remains key, as consumers are encouraged to look outward to find space and stillness.

Softened product stories appeal to the senses and bring attention to the everyday, as organic influences are harnessed in designs that focus on precision and purity.
Product Design
Key Directions
14 Aug 2015
Hybrid S/S 2017
Hybrid S/S 2017
Hybrid S/S 2017
A direction underpinned by radical material innovations, Hybrid explores the tension between synthetic and organic. Drawing on ideas seen in the Materials Focus 2016 report Super Natural, nature is amplified and inspires a scientific approach to manufacturing through grown materials and forms.

A youthful and reactionary outlook underpins the sustainable narrative of this direction, looking to forward-thinking technologies in preparation for an uncertain future.
Product Design
Key Directions
21 Aug 2015
Colour S/S 2017
Colour S/S 2017
Colour S/S 2017
Evolving from our Spring/Summer 2017 Colour Spectrum, we examine the key hues for our S/S 17 Product Design Directions – Rational, Contour and Hybrid.

The bold shades and graphic applications of Rational's palette reflect the direction's functional approach to colour, while Contour takes a softer approach, with pale neutrals and whitened hues denoting its calm and comforting outlook. Synthetic brights and coloured metallics are balanced with earthy tones in the Hybrid colour story, highlighting the tension between its opposing artificial and organic influences.
Product Design
Key Directions
21 Aug 2015
Share:
Published:
7 Aug 2015
DOWNLOAD PDF
RELATED REPORTS
VIEW ALL Reports

Updated
Related
© 
PANTONE®TPX
COATED
RAL
RGB
HEX
NCS