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Media & Marketing
Published: 2 Aug 2012

Emoto: Visualising London 2012


This year is all about big data, and what bigger data figures would we see than during the London 2012 Olympic and Paralympics games? Emoto, a Cultural Olympiad art project plans to capture international online audience responses to the events and turn them into interactive digital and online displays.

The collected data is recorded and visualised into a digital artwork, which can be viewed in real-time online at www.emoto2012.org, as the Olympics and Paralympic Games unfold from 26 July until mid-September. The artistic representations are based on insights provided by an online data-mining platform, which can analyse online ‘chatter’ and detect ‘positive’ or ‘negative’ sentiments in online comments around London 2012. 

Visual “streams” and “swarms” will be experienced visually on the web, on mobile devices, in a sensory data installation in London’s Trafalgar Square and as a 3D artwork during the We Play expo in Preston, UK.

Created by German data visualisation genius Moritz Stefaner, British artist Drew Hemment and Berlin-based collective Studio Nand, Emoto is a FutureEverything project that taps into our Big Data concept gleaned from the South by Southwest Interactive festival in March.

We Play 
Moritz Stefaner 

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