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Published: 15 Jan 2015

Pre-Fall 2015: Valentino

Valentino Pre-fall 2015

Valentino took an interplanetary journey via the 70s for its Pre-Fall 2015 collection. Featuring galaxy prints and retro folkloric florals by iconic British textile designer Celia Birtwell, this influential show offers strong print and graphic direction.

Drawing on the 70s – a key trend from the S/S 15 shows – the near 100-piece collection featured short and floor-skimming neo-Edwardian dresses in florals inspired by Italian painter Botticelli’s The Primavera, as well as star-spangled embroideries that offered a subtle nod to glam rock.

Cornrow hair braids and military references in the form of camouflage parkas – both key themes evolved from the S/S 15 shows – as well as cute heart motifs designed by Italian pop artist Giosetta Fioroni, which read ‘Your eyes are the eyes of a woman in love’, kept the collection young and contemporary. A smart move, given that millennials are tipped to become the most important segment for luxury brands in the next five years, according to global brand consultancy Kelton.