Gone are the days when a fur coat meant a granny-friendly, floor-sweeping mink – the new trend sees the F-word driving looks as fur becomes fashionable and fun.
There are retro overtones to this trend, making it one perfectly pitched to inspire the high street with 60s and 70s influences hitting the sweet spot for simply styled chubbie jackets, edge-to-edge coats and even capes.
The message is in the pattern mix and the confident use of colour. Think playful intarsia motifs like flowers, stars and stripes pieced in a palette of bold winter brights.
And while new dressing and shearing techniques within the fur industry mean that today’s natural furs are no heavier than a lightweight woven fabric, the success of faux fur brands like Shrimps makes this a trend-ready look for fashion-friendly novelty pile fabrics.